Sales Manager - AUTOMOTIVE

Sales Performance Manager

Are you a SALES & DEALER PERFORMANCE PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Sales Performance Manager role could be an incredible next step for you! As a high-impact Sales Performance Manager, you'll drive performance uplift through structured coaching, insight, and hands‑on partnership with dealers. If you're a Sales Performance Manager who thrives on momentum and clarity, you'll enjoy shaping commercial outcomes across a fast-growing UK network.

If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted; our recruiters will discuss this experience with you as a part of our screening process.

Salary:
Up to 52,000 base, OTE 82000- depending on experience and current salary + incentives + company car

Location:

England:
South Coast / South West

Work Style:
Field-based, with occasional trips to HQ in London

Language:
English

• As the Sales Performance Manager, take ownership of regional sales performance by developing measurable improvement plans for each dealer site.
• The Sales Performance Manager conducts structured dealer visits, reviewing KPIs such as pipeline health, lead quality, test‑drive conversion, and retail standards.
• Acting as the regional Sales Performance Manager, deploy tactical campaigns, analyse commercial outcomes, and ensure adoption of new sales processes.
• Provide coaching to sales managers on forecasting accuracy, enquiry handling, CRM discipline, and showroom best practice.
• Track market dynamics, competitor activity, and emerging retail trends to guide dealer action plans.
• Build strong partnerships with dealer directors, supporting facility standards, staffing plans, and operational improvements.
• Deliver regular performance reporting to senior management with insights, risks, and corrective recommendations.

• The ideal Sales Performance Manager has extensive automotive retail or network development experience.
• A successful Sales Performance Manager demonstrates strong commercial acumen and understanding of dealer operations.
• Ability to analyse financials, performance KPIs, and operational metrics.
• Experience influencing senior stakeholders within dealer groups.
• Resilient, proactive, and able to manage a large regional remit.
• Flexibility to travel regularly across the assigned region.