Digital Marketing Systems Specialist

Role Purpose

The Digital Marketing Systems Specialist is an experienced individual who will be responsible for :

Helping to develop, implement and manage digital marketing technology and marketing automation strategies that align with business objectives and help increase demand generation and drive sales growth

Collaborating with marketing and sales, information technology and data teams to carry out marketing technology impacted projects, select tech vendors and implement solutions

Providing recommendations, assisting with creating reports and presenting to the wider digital marketing team to inform technology decision making

Delivering hands‑on, tangible improvements to digital marketing systems, manging technology platforms, workflows and user support

Support the Marketing Technology Manager in aligning IT and marketing by facilitating collaboration between global digital marketing and tech teams, ensuring business goals are understood, and assisting with system upgrades, maintenance, and issue resolution - especially related to marketing automation and CRM integration.

Serve as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Google Analytics, supporting the implementation of training and best practices to enable improved campaign execution and digital marketing performance across global teams.

Support the implementation and optimisation of ‘best-in-class’ AI‑powered marketing automation workflows, customer journeys, autoresponders, and overall campaign management, in collaboration with wider digital, content and regional marketing teams. Lead on setting up AB testing frameworks, and assist in ensuring that functionality such as webinars / events, personalisation, forms, self‑assessment tools and other initiatives impacting lead management all contribute to enhancing user experience, personalisation at scale, conversion rate optimisation, and overall lead generation and sales growth

Responsible for documenting processes and trouble‑shooting issues impacting marketing automation, overall lead management workflow and UX across key marketing technology platforms, seeking support from management and IT colleagues when needed

Support the maintenance and continuous improvement of global LRQA websites as needed, and develop microsite landing pages for campaigns, ensuring functionality delivers an exceptional user experience that drives lead generation and sales growth

Support the monitoring of data quality and compliance within the Dynamics CRM to ensure owned marketing technologies are providing current, accurate and complete data in accordance with Marketing Technology best practices, and against data protection regulations such as GDPR

Support the Marketing Technology Manager on the implementation, integration and optimisation of marketing technology platforms that drive efficiency, personalisation and performance across the marketing function.

Help improve the ROI of marketing budgets through improvements to our websites, CRM, digital content tools, and other marketing automation channels, supporting on establishing a consistent set of frameworks and guidance for use globally and across regional marketing teams

Support digital marketing transformation outcomes by working effectively with other marketing, sales and IT team members, bought in services / agencies and other internal and external interfaces to ensure timely and financially effective digital marketing channel delivery

Review technology solutions, research industry benchmarks and explore developments in the digital landscape to find ways to be more effective and ahead of trends by providing information, recommendations and innovative ideas for new digital marketing channels, tactics, and tech, ensuring they are relevant, complete, efficient and workable

Facilitate digital marketing and regional marketing team training, using external agencies and support when needed

Budget management, scope of work and contract negotiations with digital marketing support agencies when needed

Degree level education in a marketing discipline with at…