Senior Digital Experimentation Analyst

Serving our customers, communities, and planet a little better every day.

Salary – from £38,000 & Excellent Benefits

Work Level – 2

Location – Edinburgh or Glasgow – Hybrid

Office Attendance – Our roles are hybrid; you should be able to work in our offices 2 days per week.

Closing Date – 19th January 2026

We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for. And that means we always work with heart. Whether we’re helping our customers or looking after our people, you’ll find there’s a warmth and friendliness to everything we do.

We are looking for an experienced Senior Digital Experimentation Analyst to join our growing Digital Analytics team.

You’ll lead the end-to-end experimentation process—from hypothesis generation to solution delivery. You’ll work across teams to identify business problems, develop robust tests, and deliver measurable improvements to drive our ambition to have the best-in‑class digital customer experience.

• You will develop and own data driven Experimentation strategies and roadmaps.
• Work closely with insight, product, commercial and development teams to develop data‑driven experiments to solve business problems and validate opportunities.
• Collect and analyse experiment data, turning numbers into knowledge that drives our strategic objectives.
• Build and report on experiment findings through dashboarding, engaging presentations and compelling reports.
• Write robust experiment specification documents, manage tickets & approvals, and QA builds – establishing visibility and quality.
• Understand the organisational policies and procedures along with regulatory codes and conducts, ensuring work aligns to these standards.
• Contribute to ongoing evolution of the Optimisation function, ensuring we operate with integrity and with a growth mindset.
• Support the Digital Experiment Analysts with reporting, Experiment set up and skills development.

• Proven experience operating at a high level, either leading small CRO teams or playing a significant role in a larger function.
• Strong digital analytics skills, focused on customer journeys using tools such as Adobe Analytics, Google analytics etc.
• Extensive experience with the implementation and use of optimisation tools such as Oracle UBI, Optimizely, AB Tasty, VWO etc.
• Experience with content personalisation and targeting.
• Deep understanding of experimentation statistical principles.
• Ability to read and edit HTML, CSS and JavaScript.
• A customer‑first mindset and ability to prioritise high‑impact work
• Strong communication skills to share insights with technical and non‑technical audiences

• Previous experience in financial services or a regulated environment.
• Familiarity with tag management systems (e.g. Ensighten, GTM).
• Exposure to agile environments and marketing technologies.
• Line management experience.

• Prepare for your retirement with our colleague pension scheme.
• Private healthcare and a virtual GP Service for you and your family 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
• Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increase to 15% every payday as an added perk, we’ll give you a second card to share with someone else.
• Benefit from our family‑oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8‑week paid paternity leave.

• Take advantage of our ongoing learning opportunities and award‑winning training, to help you achieve the job and career you want.
• Take part in our Buy as you Earn and Save as your Earn share schemes.

We want all our colleagues to always feel welcome and be themselves. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our…