CRM Officer; FTC
Listed on 2026-01-16
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Education / Teaching
Digital Marketing
Location: City of Edinburgh
The Edinburgh International Festival is looking for an experienced, passionate and dedicated CRM Officer to join the team.
EIF is an equal opportunity employer, we value diversity and applications from candidates of all communities and backgrounds. Inclusive culture is the foundation for a successfulലപ്പ workplace, this is a key focus for us across our staff, our artists, and our audiences.
To increase the diversity of our staff, our recruitment includes the Rooney Rule – regarding ethnicity – and Disability Confident Scheme for interviews.
You will be responsible for developing, executing, and analysing a joined‑up customer journey. You will manage and automate emails and SMS, craft engaging content, and optimise strategies.
Responsibilities- Work with the Digital Experience Manager and Digital Officer to deliver on the design and implementation of email marketing campaigns.
- Manage data integration between Spektrix and Dot Digital to ensure accurate customer information, booking data, and behavioural triggers between systems.
- With the CRM Working Group, contribute to audience journey mapping and incorporate email plans into the wider audience journeys.
- Create new automated emails and update existing email flows, including welcome series, pre and post‑show emails and triggered campaigns.
- Create compelling emails including copy, subject lines, design, images and CTAs.
- Conduct A/B split tests on different email elements (subject lines, content, design) to measure performance and identify areas for improvement.
- Build and maintain accurate email subscriber lists, with the wider CRM Working Group, through segmentation to ensure targeted communication.
- Track and report on key email marketing metrics like open rates, click‑through rates, conversion rates, and ROI to assess campaign effectiveness.
Please apply online at
FTC 23 February to 4 September 2026
£26,000 - £28,000 pa pro rata
Closing date: 9am, 26/01/26
35 hours per week, by agreement within standard office hours of 9.30 to 17.30, Monday to Friday. At peak times, and particularly immediately before and during the Festival, it will be necessary to work outside standard hours and ever the working hours will not exceed the working time directive.
Due to the high volume of applications received for this role, it is possible the job opening will close before the Final date to receive applications. We advise you to submit your application as soon as possible.
Funded by The City of Edinburgh Council and Creative Scotland. Registered charity number SC004694.
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