CRM Marketer

Unfolded Edinburgh, Scotland, United Kingdom

Unfolded exists to take on fast fashion - and prove there’s a better way to make clothes. We create beautifully designed pieces that are better for the planet, better for the people who make them, and better for the people who wear them.

By co‑designing with our community and only making what customers actually want, we eliminate waste and create positive impact in the world.

Founded in Edinburgh, Unfolded was born from our founders working with some of the world’s biggest fashion brands to reduce waste, and realising that many didn’t truly want to change. So we built our own solution instead: a radically more transparent, community‑powered model that puts impact and integrity at the heart of everything we do.

Since launching, we’ve grown to over 100,000 UK customers and built a passionate community of people who care about how their clothes are made. Backed by leading VC funds and angel investors, we’re scaling fast, and we’re looking for ambitious, purpose‑driven people who want to help reshape one of the world’s most polluting industries to join us.

If you care about how your clothes are made and want your work to genuinely matter, you’ll feel at home at Unfolded!

We’re looking for a highly capable, hands‑on CRM Marketer to fully own Unfolded’s email and lifecycle marketing – from strategy through to execution, design, copy and optimisation.

This role is perfect for someone who loves building things end‑to‑end: crafting beautiful, on‑brand emails, writing compelling copy, building smart automations in Klaviyo, and using data to continuously improve performance across both acquisition and retention.

You’ll be responsible for how Unfolded shows up in inboxes: shaping customer experience, driving revenue, and strengthening our relationship with a community of over 100,000 customers.

• Own the entire email channel (strategy → creation → performance)
• Full ownership of all email output across acquisition, onboarding, retention, loyalty and reactivation
• Plan and manage the campaign calendar aligned to product launches, community moments and brand initiatives
• Personally build all emails end‑to‑end: layout, design, copywriting, QA and deployment

• Design visually strong, mobile‑first email templates that feel distinctly Unfolded and perform commercially
• Write clear, engaging, conversion‑focused copy that reflects our tone of voice and mission
• Continuously evolve creative standards through testing, iteration and insight
• Maintain brand consistency while moving fast and experimenting creatively
• Own Klaviyo end‑to‑end: flows, segmentation, dynamic content, integrations, deliverability and reporting
• Build and optimise automated journeys (welcome, abandon browse/cart, post‑purchase, replenishment, winback, VIP, etc.)
• Implement advanced personalisation using behavioural and transactional data
• Run structured experimentation across subject lines, creative, layout, offers, cadence and timing
• Analyse performance across revenue per send, contribution margin, engagement, repeat rate and LTV impact
• Identify opportunities to increase repeat purchase, AOV and customer lifetime value

• Own CRM reporting and performance reviews
• Share customer insight with product, brand and growth teams to influence wider business decisions
• As a small but growing business, we all muck in, and as such, you’ll also get experience around other marketing channels and photoshoots/brand campaigns

• Strong hands‑on experience owning CRM / email in a DTC or ecommerce business
• Deep working knowledge of Klaviyo: building flows, segmentation, analytics and deliverability management
• Proven ability to personally design and build high‑quality emails (not just brief designers)
• Strong copywriting skills with commercial instinct and brand sensitivity
• Analytical mindset with experience running structured testing and optimisation programmes
• Comfortable owning a critical channel independently in a fast‑moving environment
• Passion for sustainability, circular economy or mission‑driven brands
• An excitement for our mission to take on fast…