Global Creative Director

Everyone deserves a great workplace. Everyone deserves to want to come to work and to feel excited on a Sunday evening. Everyone deserves to be valued and trusted by their employer and be allowed to learn and grow in their role. This is what we aim for at Ooni, and we think we’re nailing it.

The Creative Director will be a strategic creative leader who owns the overall creative vision across brand touchpoints and ensures it's aligned with our global priorities. You'll lead big ideas, guide execution, and elevate the creative output across all teams and channels.

The Creative Director will be a creative translator — turning product stories, marketing strategies, and cultural insights into compelling, effective, and unmistakably Ooni campaigns.

• Own the global creative vision and ensure alignment with brand strategy, seasonal priorities, and product roadmaps
• Champion consistency of voice, tone, and visual identity across all channels and markets
• Serve as brand guardian, maintaining high creative standards across every output — from global campaigns to packaging to social content

• Lead the creative and production team to create assets for all channels — including video, digital, social, in-store, packaging, print, and OOH
• Drive a  digital-first  creative philosophy, ensuring all global campaigns are optimized for social platforms (Tik Tok, Instagram, You Tube) and digital performance marketing from the ideation stage.
• Lead the design and art direction of high-impact, short-form video and social content that feels native to each platform while maintaining Ooni’s premium brand aesthetic.
• Lead concept development for key brand campaigns, product launches, and seasonal activations
• Collaborate with internal teams (category management, marketing, e-comm, etc,) to translate briefs into breakthrough creative
• Provide clear creative direction across art, copy, and production to bring ideas to life

• Act as the main creative liaison between the creative team and global stakeholders in category management, marketing, and e-commerce
• Identify, vet, and manage relationships with world-class creative, production, and social agencies to augment internal capabilities and execute high-scale global campaigns.
• Serve as the lead creative stakeholder for external partners, ensuring agency outputs are not only  on brand  but push the boundaries of Ooni’s visual and verbal identity.
• With the creative operations manager to manage the prioritization of projects, the internal team workload and external agency/freelancer briefings . Guide collaboration between in-house designers, copywriters, and external agencies/freelancers
• Participate in leadership and planning meetings to ensure creative is aligned with commercial needs and business objectives

• Provide hands-on guidance and feedback across design, photography, video, and brand copy
• Oversee the development of UI/UX-aligned creative assets that enhance the customer journey across e-commerce and mobile touchpoints.
• Bridge the gap between high-end brand production and  lo-fi  social content, providing direction on how to maintain quality across varied production budgets and timelines.
• Review and approve final creative work before it goes live to ensure it meets brand standards and objectives
• Ensure creative is executed on time and within budget

• Manage team and provide hands-on feedback, coaching, and mentorship to a multidisciplinary team across art direction, copy, and creative operations
• Review and approve creative work, ensuring high standards of craft, consistency, and impact
• Foster a collaborative, curious, and high-performing team culture that prioritizes creative excellence

• Consumer obsession: you have a deep empathy for the end user and the ability to use insights and data to keep the customer at the heart of every creative decision.
• Digital & social native: a  scroll-first  mindset with a proven track record of creating high-engagement content for Tik Tok, Instagram, and emerging platforms. You intuitively understand how to capture…