Product Marketing Executive

Origin Fitness is a UK based manufacturer and distributer of commercial fitness equipment. Origin collaborates with both distributors and commercial operators to combine both equipment provision and a range of support services which include gym design, marketing, training and servicing.

As an innovative and growing company working, we are committed to our vision of being the best commercial fitness equipment supplier in the UK. We are passionate about delivering the best customer service experience and pride ourselves on building lasting relationships with our customers.

Our core company values drive our strategy and behaviours, creating a positive culture within the business. Find out more about the company by visiting:

We are currently looking to grow our market share with product design a key part in the company’s strategy.

The product team play a critical role in achieving our business objectives by developing innovative new products, staying up to date with the latest industry trends/technology and providing continuous support to the sales and marketing teams.

Origin Fitness is seeking a motivated individual to join its Product department as a Product Marketing Executive. This role will focus on delivering projects on time and on budget; working closely with Marketing, Sales and Service to support our products and their associated projects.

• Develop clear and compelling product positioning and craft messaging that resonates with our target audiences, focusing on the market leading products and services Origin offers customers. Be capable of finding a position for products within a full-scope solution, giving products their own identity within our larger pitches

• Develop and implement a “Go-To-Market” strategy for new product releases which briefs all stakeholders and enables them to leverage the product’s features. Create, implement and establish a streamlined workflow to ensure timely delivery of product information to to the Sales team for successful launches.
• Create and implement content strategies aimed at increasing awareness of both new and existing products, enhancing the market’s perception of the Origin range as a premium offering.
• Develop initiatives to position the Origin range prominently in the minds of consumers.
• Design, create and produce tools and training material for Sales, enabling them to effectively pitch the products to their intended audience and engage clients effectively. Create brochures and collateral to support the sales process and enhance client engagement.

• Provide information and collateral to the External Marketing team that allows them to generate content around Origin product. When required, be capable of helping to create product content (text and video) which can be posted to all company channels both internal and external

• Collect and analyse feedback from clients, sales teams, and customer service to refine marketing strategies and inform product development. Utilise various methods, including surveys, interviews and direct sales interactions to gather insights in monthly/quarterly feedback reports that contribute to product feature development.
• Monitor the fitness market and produce comprehensive reports on competitor launches, ranges and strategies which will inform future planning

• Conduct thorough market research to understand industry trends, customer needs, and competitor positioning within health and fitness sector. Continuously monitor the competitor landscape and present your findings in analysis reports outlining major trends, competitor movements and strategic recommendations

• Provide valuable input on development projects to ensure alignment with market needs and company objectives. This includes assessing the viability of market sectors and customer profiles. Additionally, contribute ideas to projects from a product marketing perspective and attend all design review meetings to stay informed about the development roadmap.

• Communication
  
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