Associate Product Marketing Manager

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Associate Product Marketing Manager Apply locations Edgewater, FL time type Full time posted on Posted 18 Days Ago job requisition
-046922

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview
:

We’re seeking an experienced product marketer to join the Boston Whaler marketing team to ensure that we’re delivering a best-in-class experience for consumers and dealers as it relates to product information and assets.

This individual will work with key stakeholders in other departments, including category management, sales, service, and suppliers, acting as the liaison to ensure product and sales, marketing, service materials meet the needs of the brand. This role will also ensure that content generation, product alignment & channel execution of product marketing for our B2C/B2B customer segments.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

• Accountable for product information accuracy on the website and sales collateral
• Project team lead for model year turn, ensuring that all data systems are updated, and that timing is coordinated to support business requirements
• Responsible for marketing description data in internal data systems as well as on the website
• Product expert at photo shoots, video shoots, and events
• Responsible for in-house or contract-related product marketing support, (exe. CGI development)
• Responsible for ensuring that marketing deliverables meet HPPD timelines
• Responsible for the development of the new product launch plan and alignment with other commercial teams
• Accountable for product asset development to support the online shopping experience, including photography and product description management
• Consult with digital strategy teams on best performing strategies to inform launch campaign strategy
• Work in close collaboration with suppliers to ensure that we are best communicating the maximum consumer value new technology and features
• Maintain key supplier/brand partnerships to select suppliers and products for Model Year updates and leverage relationships for incremental investment to support the brand
• Partner with sales on training materials development for new products and in support of new model year programs
• Track and report key competitive insights on go-to-market campaigns
• Support brand marketing events and campaign strategies as requested

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree, business or marketing or related studies required
• 2-5 years’ experience of product management
• A willingness and desire to understand the consumer and leverage consumer insights into go-to-market strategies
• Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with Category, Sales, Marketing, Service and Product Management is especially important
• Excellent project management skills
• High level written and oral communication skills
• Ability to work and influence in a team environment
• Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity
• Track record of partnering with product teams to contribute to product strategy
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• Experience in a matrix working environment preferred
• Ability to work flexible hours to accommodate business requirements.

The anticipated pay range for this position is $65,000 - $104,300 annually. The actual base pay offered will vary depending on multiple…