Digital Content Strategy Manager

Position: Digital Content Strategy Manager (Permanent)
We are recruiting an experienced Digital Content Strategy Manager to lead and shape digital content across web, social media and CRM channels for a growing, market-leading business operating in technical and built-environment sectors. This is a strategic role focused on planning, delivering, and optimising digital content that drives engagement, improves user journeys, and supports commercial performance. You will work closely with marketing, product, technical and customer teams, as well as external agencies, to ensure digital content is consistent, data-driven and aligned to business goals.

Key Responsibilities – Digital Content Strategy Manager

Develop and deliver a joined-up digital content strategy across websites, social media and CRM
Own website digital content planning, optimisation, and user journey improvements
Manage social media and CRM content calendars to ensure timely, targeted communications
Ensure SEO and performance marketing best practice is embedded across all digital content
Oversee PPC activity (Google Ads, paid social) aligned to content and performance objectives
Analyse performance metrics and translate insights into actionable improvements
Collaborate with internal teams to ensure digital content supports campaigns, product launches, and brand initiatives
Manage external agencies to deliver high-quality digital content and campaigns

Skills & Knowledge Required

Proven experience leading digital content strategy across web, social and CRM
Background in content marketing for technical products or services ideally across electrical, housing or building services
Strong knowledge of SEO, PPC and performance marketing
Experience working cross-functionally with marketing, product, and technical teams
Excellent project management, communication, and stakeholder management skills
Strong analytical mindset with the ability to turn data into insight
Experience managing agencies and external partners

Desirable

Degree in Marketing, Business, or related discipline
Understanding of sustainability, energy efficiency, or built-environment sectors
Awareness of AI-led search and content optimisation trends

Salary & Benefits

£Competitive
Annual Bonus
Pension
Health Cash Plan
Employee Assistance Programme
Hybrid Working, 3 days office, 2 days from home
Early Friday Finish