Senior Wholesale Sales Consultant; Specialty Coffee – Part-Time

Senior Wholesale Sales Consultant (Specialty Coffee) – Part‑Time / Contract

We are a growing UK specialty coffee roastery supplying high‑quality coffee to cafés, offices, hospitality venues and retailers. We are now investing in wholesale sales and looking to grow in a structured and sustainable way.

This role works directly with the founder and plays a key part in shaping how our wholesale channel operates.

We are looking for a Senior Wholesale Sales Consultant to help grow our B2B wholesale business and build the foundations for scale
, with a primary focus on East Anglia and London‑based accounts
.

This is a part‑time / contract role for someone who understands that strong sales comes from a combination of process, data, packaging, and relationships — not just closing deals.

• Set up and own the wholesale sales process
  , from lead generation through to onboarding
• Select, set up, and manage a CRM (we are open to recommendations and not fixed on any platform)
• Define and track clear KPIs and sales analytics
  , providing regular insight into pipeline and performance
• Identify, create, and manage leads and sales opportunities in East Anglia and London
• Proactively approach new wholesale customers (cafés, offices, restaurants, hotels)
• Own the sales journey end‑to‑end: outreach → meetings → trial → onboarding
• Work with the founder, internal team, and key suppliers to define and refine wholesale packages (coffee, equipment, service, pricing)
• Ensure CRM data is accurate, useful, and actionable
• Reactivate dormant customers and increase order frequency
• Provide clear, practical feedback on market response and sales performance

• Proven experience in B2B sales
  , ideally in specialty coffee, hospitality, or food & beverage
• Experience setting up or improving CRM systems
  , KPIs, and sales reporting
• Comfortable building and managing a structured sales pipeline
• Strong understanding of London and/or East Anglia wholesale markets
• Commercial mindset with a focus on margin and long‑term customer value
• Self‑starter who works well with minimal supervision

• Part‑time / contract role
• Monthly retainer: £1,500 – £2,000
• 10% commission on new wholesale revenue
• Flexible working hours
• Initial 3‑month engagement
  , with scope to extend or expand the role

• Ownership over how wholesale sales is built and measured
• Freedom to choose and implement the right tools and processes
• Direct access to the founder and fast decision‑making
• Opportunity to build something properly from the ground up
• Long‑term potential as the wholesale channel grows

Send your CV to talentfee

• or apply via Linked In
  .