Store Manager, Retail & Store Manager

ABOUT THE ROLE

We have an exciting opportunity for an experienced and passionate retail manager to head up the Finisterre team at our fantastic upcoming new Southwold store.

Our Store Managers play a vital role in bringing together and energizing our Retail teams. As our Southwold Store Manager, you will be the driving force that galvanises our Southwold-based community, representing the brand and bringing our spirit to life.

Your character, passion and ability to inspire your team will be just as crucial as your ability to manage rotas and oversee operations – creating an exceptional retail experience that prioritises customer service and empowers the retail team to excel in their roles.

You don’t have to be a surfer, but a love of the sea and connection to the outdoors is essential – bringing a deep understanding of the benefits of this lifestyle and a passion to share and encourage it in others.

The successful candidate will have a wealth of experience overseeing daily store operations, ensuring that all activities align with our purpose as well as meeting established targets and KPIs. In addition, they will be an experienced leader who can effectively motivate, support and guide staff to feel confident and fulfilled in their roles, ultimately driving sales growth while safeguarding the integrity and image of our brand within the retail marketplace.

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long‑term career with purpose‑led brand.

• Contribute to & implement the Finisterre retail strategy, feeding back any insights from store to improve company performance and customer engagement
• Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects
• Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser at Wheal Kitty

• Demonstrate, understand and drive best in class Customer service
• Challenge the team to deliver a blend of brand engagement with an understanding of the commercial opportunity
• Ensure the team are in line with our Brand positioning and values at all times, being able to communicate these in a natural manner
• Act on customer feedback, taking appropriate action with all parties
• Build a loyal customer base and positive relationships throughout the Finisterre community
• Deliver a smooth customer transaction and be able to educate and guide customers towards purchase by in depth USP knowledge
• Contribute to service strategy, including management of social media if appropriate
• Work with the marketing team to deliver successful & engaging store events

• Full ownership of the store P&L - ownership of the stores performance, understand and communicate the store targets and future plans with the team.
• Implement commercial changes in order to drive more sales.
• Keep up to date with the trading calendar, owning the planning and preparation for any seasonal or promotional launch activity.
• Communicate with merchandising team making sure we gain the most opportunity through stock.
• Understand and communicate the overall company strategy and how the retail goals fit into the overall direction
• Feed…