Marketing & SEO Specialist; E-commerce – Apparel

Overview

Job Title: Marketing & SEO Specialist (E-commerce – Apparel)

Company: OSS Apparel

Location: Remote (EST Time Zone)

Role Type: Full-time (Junior, Mid, and Senior levels considered)

OSS Apparel is a premier full-print company specializing in sublimation, embroidery, screen printing, and promotional products. As we scale our online presence, we are seeking a skilled Marketing & SEO Specialist to drive organic growth, brand visibility, and revenue.

You will be responsible for end-to-end organic growth across search engines and digital platforms. This role combines SEO strategy, content marketing, analytics, and CRO. The ideal candidate understands fashion e-commerce and knows how to convert traffic into sales.

• SEO & Technical Optimization:
  Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX.
• Content & Brand Marketing:
  Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery.
• Analytics & CRO:
  Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams.
• Growth & Outreach:
  Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends.

• 2–10 years of experience in SEO or digital marketing (E-commerce required).
• Proven expertise in technical SEO and hands-on experience with Shopify or Woo Commerce.
• Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog.
• Basic knowledge of HTML/CSS and site performance optimization.
• Strong analytical and project management skills.

• Experience with fashion or lifestyle brands.
• Knowledge of international SEO and multi-location targeting.
• Familiarity with CRO, email marketing, and influencer collaborations.
• MoM and YoY organic traffic growth.
• Keyword rankings for priority categories.
• Organic conversion rate and revenue contribution.
• Backlink quality and domain authority.
• Competitive salary based on experience plus performance-based incentives.
• High ownership and visibility in a fast-paced, collaborative environment.
• Flexible working options.

Please send your resume, portfolio or case studies, and a brief summary of your past SEO achievements (specifically regarding traffic and revenue impact) to