Marketing and Communications Lead

Position: Marketing and Communications Lead (Permanent)
We are recruiting for a Marketing and Communications Lead for a permanent role based in London.

This is a Hybrid role, working 3 days in office, 2 from home.

For this role the successful candidate must be able to speak fluent German and fluent English.

Role Purpose

* To drive, manage and implement regional marketing and communication strategy.

* Co-ordinate promotional activity throughout the Germany and Out of Germany regions, to support business growth.

* To manage multiple, integrated promotional campaigns from brief through to delivery and post campaign review.

* To maintain blog, website and social media accounts.

* To provide relevant communications support to teams and departments across the organisation.

Duties and Responsibilities

* Managing and co-ordinating campaign activities and project manage above and below the line marketing activity to achieve objectives/targets.

* Take ownership of the marketing calendar and budget allocation.

* Develop the initial campaign strategies and timing and activity plans for key campaigns throughout the year.

* Define, track and report on key KPIs (campaign performance, lead conversion, ROI, cost per lead) and present insights with recommendations for optimisation.

* Manage the implementation, communication, tracking and measurement of campaigns to ensure all activity is delivered on time and within budget.

* Make autonomous decisions on campaign adaptation and content planning based on market insight and performance.

* Work with key stakeholders to implement campaign activity: this includes the in-house Design Team, Field Teams, Legal, IT, Digital Acquisition and Communications teams.

* Provide marketing mentoring and support to other Associates and country teams across the company as required.

Candidate Specification

* Minimum of two to three years marketing experience (which has been gained within the private sector ideally).

* Managing agency relationships from client side - formulating, proposing and co-ordinating public-facing marketing campaigns using mix of media (TV, digital, radio, outdoor, press and social media).

* Can demonstrate a positive and proactive ability in a wide range of marketing and communications activities.

* Robust up to date knowledge of marketing trends/activities

* Good communicator both orally and in writing in both German and English

* Good attention to detail and proof-reading ability.

* Excellent organisation and time management skills

* Ability to work as a team member whilst at the same time work on own initiative

* Be able to organise and effectively manage multiple concurrent projects as and when required

* Ability to manage and schedule large and varied workloads

* Knowledge and experience of CRM systems and Mailchimp.

* Understanding and working knowledge of Google Analytics

* Computer literate in a variety of packages including Word, PowerPoint and Excel