Social Media Manager

We are looking for an experienced and strategic Social Media Manager to join Pennant’s Service Center team and help elevate awareness of Pennant and its affiliates through organic social media. This role supports both Pennant-level brand storytelling and the senior living and home health and hospice operations across the country that rely on us as a trusted partner.

We offer a collaborative and purpose-driven environment where strategy, creativity, and service come together to support life-changing care.

• Social Media Strategy:
  Develop and support organic social media strategies that increase awareness, engagement, and consistency across Pennant and its affiliated senior living and home health and hospice operators.
• Field Support and Account Management:
  Serve as a primary point of contact for operations, providing hands‑on guidance, best practices, and ongoing support that reflects Pennant’s locally led, service center supported model.
• Platform Expertise:
  Act as a subject matter expert for Facebook Business Manager, including page setup, access management, governance, and troubleshooting.
• Content Planning and Oversight:
  Collaborate with internal teams and operators to plan, review, and optimize social content that aligns with Pennant brand standards and platform best practices.
• Publishing and Tools:
  Support and manage social posting workflows using Birdeye.
• Performance Monitoring:
  Track and analyze organic social performance, helping operators understand trends, opportunities, and actionable next steps.
• Education and Enablement:
  Train and empower operators on social media best practices, platform updates, and strategies that drive authentic community engagement.
• Brand Consistency:
  Ensure Pennant’s voice, tone, and visual standards are upheld while still allowing room for local personality and storytelling.
• Collaboration:
  
  Work closely with marketing, design, web, and leadership teams to ensure social efforts align with broader brand and growth initiatives.

The above statements are only meant to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job‑related tasks other than those stated in this description.

• Education:
  
  Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• Experience:
  
  Minimum of 3–5 years of professional social media management experience, preferably supporting multiple brands or locations.
• Deep expertise in Facebook Business Manager.
• Strong understanding of organic social media strategy, community management, and platform best practices.
• Experience with social media management platforms such as Sprout Social, Birdeye, and Hootsuite.
• Ability to analyze performance metrics and translate data into clear, actionable insights.
• Excellent communication, organization, and relationship-building skills.
• Ability to manage multiple priorities while maintaining attention to detail.

• Service‑Oriented:
  Driven by Pennant’s mission of life‑changing service and motivated to support those closest to patients and residents.
• Strategic Thinker:
  Able to think beyond individual posts and help build sustainable, long‑term social strategies.
• Relationship‑Focused:
  Enjoys partnering with operators and earning trust through consistency and follow‑through.
• Adaptable:
  Comfortable navigating change, shifting priorities, and the diverse needs of locally led operations.
• Passionate About Social Media:
  Genuinely excited about platform trends, emerging tools, and helping others grow their impact.

We are committed to providing a competitive Total Rewards Package that meets our employees needs.

From a choice of medical, dental and vision plans to retirement savings opportunities through a 401(k), company match and various other features, we offer a comprehensive benefits package. We believe in great work and we celebrate our employees' efforts and accomplishments both locally and company wide, recognizing people daily through our Moments of Truth Program. In addition to recognition we believe in supporting our employees' professional…