Director of Sales, Marketing Venues

Overview

Who We Are Spotlight Events, Inc. is an employee-owned (ESOP), purpose-driven organization headquartered in Eagle, Idaho. For nearly three decades, our brands Spotlight Dance Cup and LEAP National Dance Competition have stood at the forefront of the competitive dance industry, producing approximately 90 events in 30 states and 50+ cities annually.

Our Mission Inspire and Celebrate Young Adults through the Arts. Powered by the Entrepreneurial Operating System (EOS) and grounded in accountability, excellence, and growth, we are rapidly expanding our national footprint and seeking dynamic leaders who can grow with us.

Our Core Values Define Who We Are

• Break A Leg – Passionate, disciplined, self-starter energy that inspires excellence
• A Cut Above – Delivering the shining standard at every event and creating raving fans
• The Show Must Go On – Adapt & overcome with resourcefulness, flexibility, and relentless drive to get it done
• Support Your Friends – Celebrate others, uplift the team, and make people feel valued
• Pride of Ownership – Own the details, grow relentlessly, and treat every dollar earned or saved as if it were your own

Benefits & Culture

• Employee-Owned (ESOP):
  Build long-term wealth and ownership in a rapidly growing company.
• Annual Bonus based on % of EBITDA (30% – no max cap, based on plan terms)
• Mission-Driven Work:
  Inspire and celebrate the next generation of artists across the country.
• Career Pathway:
  Be part of the leadership team shaping the future of a category-leading brand.
• 401(k) with 3% Company Contribution
• PTO, Flex Time, Paid Holidays
• Pre-Tax “Cafeteria” Plan (FSA/HSA eligible)
• Medical, Dental, Vision Coverage
• AFLAC Supplemental Insurance

The Director of Sales, Marketing, & Venues is a senior leadership position responsible for driving revenue growth, securing and managing venue partnerships, and cultivating client relationships that uphold the Shine Standard of our events. This role combines strategic sales leadership, market analysis, and operational oversight to ensure Spotlight and LEAP achieve revenue and growth objectives while delivering exceptional client and partner experiences.

• Lead and inspire the Sales, Venue, and Marketing functions with clear expectations, accountability, and performance standards
• Oversee sales, client engagement, and marketing alignment to ensure a unified growth strategy
• Develop leaders and specialists through coaching, performance metrics, and EOS-based accountability
• Foster a culture of ownership, discipline, and alignment with company Core Values

• Conduct ongoing market and competitive analysis to identify growth opportunities, emerging trends, and strategic positioning
• Monitor and report on client acquisition, attrition, retention, engagement, and brand performance metrics
• Translate data insights into actionable sales, marketing, and event strategies
• Ensure brand positioning, messaging, and value proposition are consistently reflected across sales and marketing channels

• Oversee the full venue lifecycle from sourcing and negotiation through contract execution
• Secure favorable terms while mitigating risk and ensuring venues meet technical, financial, and client experience standards
• Partner with Event Operations to align venue selection with production, marketing, and client expectations

• Partner with executive leadership to develop and execute company-wide growth strategies
• Identify target markets, high-value clients, and strategic expansion opportunities
• Translate long-term strategy into measurable revenue, marketing, and operational initiatives
• Own event revenue goal attainment in collaboration with Finance and Operations

• Own the end-to-end client journey—from brand awareness and lead generation through post-event follow-up and retention
• Ensure marketing initiatives directly support sales objectives, event registration, and client engagement
• Oversee post-event feedback loops, client surveys, and proactive…