ViiV Healthcare Director, Omnichannel Marketing

Overview

ViiV Healthcare is a global specialty HIV company focused on researching and delivering new medicines for people living with, and at risk of, HIV. We are mission-driven and committed to education, treatment, and improving access to care. We strive to deliver breakthroughs in treatments, care solutions, and communities, and to eradicate HIV/AIDS. We offer a broad portfolio of HIV medicines to address a wide range of needs in response to the HIV epidemic.

We operate in a fast-paced, diverse, inclusive, competitive, and caring work culture. ViiV isn’t just a place to work – it’s a place to belong, with impact-driven team members who are motivated to make a difference. While we have been improving lives for 30 years, this is an exciting time to be at ViiV as we evaluate novel approaches to treatment and prevention.

This role will be based out of ViiV s US Headquarters in Durham, NC (RTP Area) and may be considered for a domestic relocation package.

As the Director, Omnichannel Marketing
, you will lead the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution supporting our oral treatment portfolio. This role drives digital activity and customer engagement strategy across HCP segments and aligns with brand lifecycle management and strategic evolution in 2026 and 2027. The successful candidate will be a visionary leader with expertise in media strategy, digital content development, and analytics, and will also coach and mentor team members.

This role demands leadership across clinical insight, segmentation and personalization strategies, optimization of digital share of voice, data-driven campaign execution, and the development of KPIs and measurement frameworks, with strong cross-functional collaboration.

This role will provide you the opportunity to lead key activities to progress your career; responsibilities include the following:

• Media Strategy and Planning:
  Develop media budgets, allocation strategies, and plans across all media channels; ensure alignment with brand objectives, lifecycle, prioritized HCP and persona segments, and marketing goals.
• Agency and Partner Management:
  Manage relationships with media agencies and ensure effective campaign collaboration and execution.
• Digital Media Execution:
  Oversee development, execution, and optimization of digital media tactics including paid search, social, display, voice, mobile, and emerging channels.
• Content Strategy:
  Define and drive digital content journeys and messaging aligned with customer needs and brand objectives.
• Analytics and Optimization:
  Use data-driven insights to refine strategies, improve ROI, and define the measurement plan.
• Team Leadership and Training:
  Foster a collaborative and innovative team environment and support professional growth.

Basic Qualifications:

• Bachelor s Degree with 8+ years of commercial experience including marketing, sales, market research, insights & analytics and/or market access
• 4+ years of experience in US pharmaceutical/biotech marketing
• Ability to travel up to 20% domestically

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience in HIV or specialty business
• Previous people leadership experience
• Proven track record in managing media budgets, agency relationships, and digital campaigns
• Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management, particularly in mid to later life-cycle assets
• Strong knowledge of AI, GenAI and digital trends in the US
• Experience in using analytics tools to measure campaign performance and optimize strategies
• Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams
• Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines
• Strategic thinker with strong attention to detail and problem-solving skills

We encourage you to apply if you are passionate about making a difference in patients’ lives and are ready to take on a leadership role in a fast-paced, innovative environment.

#LI-GSK

#LI-ViiV

Please visit GSK US…