Senior Lifecycle and Retention Strategist

Senior Lifecycle and Retention Strategist

Join the team at Dollar Shave Club as a Senior Lifecycle and Retention Strategist and help deepen subscriber engagement and drive revenue growth.

In 2011, Dollar Shave Club disrupted the shaving aisle with a viral video and a direct‑to‑consumer model that made great razors accessible, affordable, and fun to buy. Since then we have expanded beyond blades to a full line of grooming and personal care products available online or in stores. Our DNA remains focused on delivering real value and humor without BS.

As a Senior Lifecycle and Retention Strategist you will develop and execute strategies that deepen subscriber engagement, strengthen loyalty, and build lasting connections with our brand.

• Develop strategies to increase subscriber retention and reactivate dormant accounts
• Lead key decisions regarding retention aspects such as digital product roadmap, retention policies, active consumer communications
• Own key retention KPIs such as churn, retention, payment success
• Reduce churn across both new and existing customers, while staying laser focused on key performance indicators
• Leverage consumer insights and customer data analysis to develop innovative retention and reactivation programs
• Develop both quantitative and qualitative insights into our subscriber base, analyzing activation cohort performance, product‑specific subscription behaviors, and subscriber tenure to drive revenue retention across all subscriber stages
• Build and strengthen cross‑functional relationships across brand and creative, supply chain, and acquisition to create a seamless customer experience
• Create targeted lifecycle campaigns that delight customers at every stage, turning first‑time buyers into lifelong loyal customers
• Employ A/B testing and other data analysis techniques to sharpen campaigns and drive continuous improvement in customer engagement and retention
• Translate complex data insights into actionable strategies that increase subscription revenue and foster subscriber loyalty
• Act as business owner in all retention journey evolution together with Product and Tech teams
• Assess and own retention policies, next best action and programs with the active subscriber base

• 8+ years of proven experience in lifecycle marketing, customer retention, and data analysis within an ecommerce subscription environment
• Experience with large‑scale ecommerce and subscriber bases and marketing technology platforms for managing ecommerce subscriptions
• Klayvio or equivalent ESP experience required
• Strong collaboration skills with the ability to mentor and influence team members
• Excellent cross‑functional collaboration skills
• Deep analytical capabilities with experience with data analysis
• Ability to derive actionable insights from large and complex data sets
• Familiarity with marketing, e‑commerce, and payment processing technologies
• Experience using marketing technology platforms such as CDP, CMS, A/B testing and subscription management systems
• Bachelor’s degree, preferably in Marketing, Engineering or Computer Science

This is a full‑time exempt position.

This position is hybrid, primarily working from our Durham, North Carolina headquarters. Relocation assistance is available.

$145,000–$160,000 + Bonus

• Comprehensive benefit plans with low premium options, including medical, dental, and vision coverage, along with supplemental coverage options
• Free life insurance, short‑term disability and long‑term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half‑day Fridays year‑round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell‑phone and work‑from‑home stipends

All applications must be submitted via our Applicant Tracking System, Greenhouse. Once you submit your application, recruiting will review your submission and will reach out if your skill sets and/or qualifications match our needs. If…