Vice President, Marketing

The Vice President of Marketing is a strategic executive leader responsible for defining and executing the global marketing vision and strategy for Toshiba Global Commerce Solutions, a leading technology company that delivers innovative hardware, software, and services to the world’s largest retailers. This role leads a high-impact marketing organization focused on brand elevation, demand generation, communications, product marketing, and customer engagement across a complex, global multi-solution portfolio.

This role will champion segment-specific growth strategies across grocery, hospitality, specialty, and convenience channels to accelerate market share and revenue expansion.

The Vice President of Marketing will play a pivotal role in shaping market perception, accelerating growth, and enabling commercial success through integrated marketing strategies that align with the company’s business objectives and innovation roadmap.

• Lead the global Marketing function, ensuring strategies are aligned with sales and business objectives while driving measurable impact.
• Provide oversight across all regions and business units, with primary accountability for the Americas Group.
• Develop and implement comprehensive marketing strategies that support revenue growth, customer acquisition, and brand leadership, including leading segment-specific growth marketing strategies for grocery, hospitality, specialty, and convenience channels, ensuring alignment with brand objectives and driving measurable market share expansion.
• Support seamless product launches through development of key assets, naming/branding, communications and campaigns.
• Drive product marketing initiatives: including positioning, messaging, competitive analysis, and go-to-market planning for hardware, software, and services.
• Oversee buyer personas and deep understanding of Ideal Customer Profiles (ICP) to inform strategic decisions and innovation priorities.
• Lead integrated marketing communications across digital, social, PR, and internal channels.
• Manage brand strategy and ensure consistent brand identity across all touchpoints and geographies including but not limited to our global website.
• Oversee demand generation programs, account-based marketing, and campaign execution in partnership with Sales.
• Guide the development of product education, demonstrations, and internal studio-produced content to support sales enablement and customer engagement.
• Direct event strategy, planning and execution for trade shows and industry forums, Toshiba-hosted summits, and internal meetings (Sales Kickoffs, and All Hands Calls).
• Own and manage Executive Briefing Center programs.
• Collaborate cross-functionally with Sales, Product, Engineering, HR, and Executive Leadership to align marketing initiatives with business priorities.
• Ensure marketing operations, analytics, and technology platforms are optimized for performance and scalability.
• Analyst Relations responsibilities to create awareness and engagement with influential industry community.

• Build, lead, and mentor a high-performing global marketing team across multiple disciplines.
• Foster a culture of innovation, agility, and accountability.
• Set clear goals, KPIs, and development plans for team members.
• Manage departmental budgets, headcount planning, and vendor relationships.
• Represent Marketing in executive leadership forums and contribute to enterprise-wide strategic planning.
• Leverage AI-driven tools and insights to enhance global marketing efficiency and innovation.

• Brand Awareness & Perception:
  Growth in brand recognition and positive sentiment across global markets.
• Marketing-Sourced Pipeline:
  Volume and quality of leads and opportunities generated through marketing efforts.
• Campaign ROI:
  Measurable return on investment for integrated campaigns and programs.
• Customer Engagement:
  Improvement in engagement metrics across digital platforms and content assets.
• Market Share Growth:
  Expansion within key verticals and geographies.
• Event Impact:
  Attendance, engagement, and conversion metrics from strategic events and activations.
• Content…