Sr. Director, Marketing Capabilities and Modernization

Overview

Sr. Director, Marketing Capabilities and Modernization

Location:

Philadelphia, PA or Durham, NC. The Sr. Director Marketing Capabilities and Modernization role will allow a senior leader to take ownership of modernizing marketing across GSK US Commercial and as such is accountable for developing enterprise marketing competencies. This role sets new standards, builds future-ready skills, and transforms ways of working through direct leadership and partnership with the Marketing Leadership Team, Tech, Insights & Analytics, Sales and other US/Global cross-functional stakeholders.

To be successful in this role the incumbent must be adept at change management to ensure the organization is achieving a step change in how U.S. Commercial delivers marketing.

The responsibilities of the role include but are not limited to the following.

Marketing Modernization: Build and evolve the marketing capability framework, ensuring all marketers possess the skills and mindset to deliver competitive strategies and interventions.

• Framework Ownership:
  Develop and continuously improve the GSK Marketing Capability Framework to reflect modern practices and drive measurable business impact.
• Vision & Communication:
  Lead the change through consistent, clear, and proactive communication of the marketing vision, driving organizational alignment and engagement.
• Change Management Leadership:
  Design and implement enterprise-wide change management strategies to ensure adoption of new marketing standards and practices.
• Innovation:
  Champion a culture of innovation by identifying, piloting, and scaling new marketing approaches, technologies, and methodologies.
• AI:
  Lead the evaluation and adoption of AI-driven marketing tools and analytics to enhance campaign effectiveness and operational efficiency.
• Talent Strategy:
  Define role expectations, proficiency levels, and career pathways. Partner with HR and the Marketing Leadership Team (MLT) to attract, retain, and upskill marketing talent.
• Curriculum Design:
  Build and deploy live and on-demand learning programs, including external partner-led training.
• Performance Metrics:
  Track progress using enterprise assessment scores, campaign ROI, brand mROI, MMIx, and customer engagement metrics. Drive measurable improvements in marketing effectiveness.

Agency Partnerships: Proactively partners with key agency partners to educate and embed key processes and tools.

• Strategic Leadership:
  Manage and optimize relationships with external agencies to ensure alignment with strategic marketing goals and drive performance.
• Performance Management:
  Set clear expectations and KPIs for agency partners, regularly assess performance, and drive accountability for results.
• Collaboration & Innovation:
  Foster collaborative, innovative, and mutually beneficial relationships with agencies to accelerate marketing modernization and deliver breakthrough work.
• Integration:
  Ensure agency partners are fully integrated into GSK's ways of working, supporting cross-functional initiatives and enterprise transformation.

People Leadership & Management:

• Lead and develop a team of business unit-aligned Marketing Capability & Marketing Excellence Directors and their subordinates
• Set clear direction for your direct reports aligned with Ahead Together goals.
• Develop key performance metrics for your team and ensure they are consistent with the overall plans for SITO.
• Achieve measurable progress and results with and through your team.
• Provide direct reports with appropriate coaching, mentoring and development

Basic Qualifications:

• Bachelor's degree
• A minimum of 15 years of commercial experience in the healthcare/pharmaceutical/biotech sector
• A minimum of 10 years of marketing experience across multiple therapeutic areas within a large market in the pharmaceutical/biotech sector
• A minimum of 8 years leading and developing teams
• Experience leading and delivering an enterprise-wide initiative across multiple stakeholders and functions
• Experience leading change initiatives in a function

Preferred Qualifications:

• MBA in marketing
• Confirmed track record of meeting and exceeding performance targets
• Extensive marketing experience both inside and outside of pharma
• Navigate cross-functional dynamics to deliver enterprise-wide initiatives at pace and scale resulting in a positive long-term impact
• Able to inspire audiences, clearly conveys complex ideas, anticipate challenges and secures senior stakeholder alignment
• Demonstrated success in delivering change within a results driven and dynamic environment
• Proven record of driving performance across diverse teams and functions
• Ability to influence senior leadership and deliver goals across the matrix
• Experience in developing talent and designing learning programs
• Strong business and marketing acumen, curiosity, and willingness to innovate
• Experience leading and developing high-performing teams

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Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US…