Digital Advertising Manager, Paid Search

The Basics We are seeking a data-driven, strategic Digital Advertising Manager, Paid Search to own and scale our paid search and video programs across Google & Microsoft. You’ll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We’re looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week:
Addison, TX;
Bellevue, WA;
Durham, NC;
Emeryville, CA; or Reston, VA.

• Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
• Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
• Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
• Partner with creative to drive videos that will perform and ensure video creative is refreshed at the right cadence
• Collaborate with digital advertisers to ensure a cohesive cross-channel user journey
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

• 5+ Years of Google & Microsoft Platform experience managing Paid Search, You Tube & Demand Generation campaigns for B2B organizations
• Agency + In-house experience is a plus
• Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
• Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
• Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders.

Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable.

Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security to innovate faster, stay resilient and move business forward with confidence,  learn how Tanium delivers Autonomous IT for unstoppable business – visit  and follow us on Linked In and X.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

The annual base salary range for this full-time position is…