Senior Director, Marketing Technology

The Senior Director, Marketing Technology is a visionary leader responsible for shaping the enterprise's marketing technology and data ecosystem with a strong focus on AI-driven innovation. This role defines strategy, governance, and execution to integrate platforms, data, and advanced analytics - enabling personalized, intelligent, and measurable customer engagement across channels. The leader will partner across Marketing, IT, and Analytics teams to modernize infrastructure, enhance data quality and accessibility, and unlock growth through automation, machine learning, and generative AI.

Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

** Key Responsibilities*
* ** Strategic Digital Leadership*
* + Define and own the enterprise marketing technology and data strategy aligned with overall marketing, digital, and business growth objectives.

+ Build and lead a multi-year marketing technology roadmap across platforms (CDP, CRM, CMS, marketing automation, analytics, AI/ML, consent management, etc.).

+ Champion AI-powered decision-making, fostering a culture of measurement, experimentation, and continuous improvement.

+ Partner with business, data, and IT leaders to ensure marketing technology investments align with enterprise architecture and security standards.

** Marketing Technology*
* + Lead selection, implementation, and optimization of strategic marketing platforms (e.g., Marketing Automation Platforms, Journey Management Platforms, CDP, DAM, etc.).

+ Drive AI-enabled marketing automation, data integration, and workflow efficiency across teams.

+ Oversee technical architecture for omnichannel campaign orchestration and audience activation.

+ Manage vendor relationships, contracts, and budgets for marketing technology providers.

** Data and Insights Enablement*
* + Oversee the collection, integration, and activation of first-party, second-party, and third-party data to support segmentation, personalization, and campaign measurement.

+ Ensure data quality, privacy, and governance in collaboration with enterprise data and compliance teams.

+ Partner with analytics, data science and IT teams to deploy predictive and generative AI use cases, such as automated content creation, dynamic personalization, and advanced audience modeling.

+ Establish frameworks for campaign attribution, ROI measurement, and performance reporting across channels.

** Leadership and Collaboration*
* + Build and lead a cross-functional team of marketing technologists, data engineers, and platform strategists.

+ Partner with brand, media, product, and IT teams to ensure connected customer experiences and operational excellence.

+ Communicate complex technology and AI concepts clearly to executive stakeholders.

** Qualifications*
* *
* Required:

*
* + 12+ years of experience in marketing technology, digital transformation, or data strategy roles; at least 5 in a senior leadership capacity.

+ Proven success designing and scaling a marketing technology stack across large, complex organizations.

+ Expertise in customer data platforms, marketing automation, CRM, analytics, and identity resolution.

+ Strong understanding of data governance, privacy regulations (e.g., HIPAA, GDPR, CCPA), and consent management.

+ Experience leading multi-disciplinary teams and managing large budgets.

+ Excellent communication and stakeholder management skills.

** Preferred:*
* + Background in healthcare.

+ Demonstrated experience deploying AI and machine learning applications in marketing, such as predictive modeling, personalization engines, and generative content.

+ Advanced degree in Marketing, Data Science, Information Systems, or related field.

** Success Metrics*
* + Acceleration of marketing performance through improved data integration and AI-driven insights.

+ Increased ROI and efficiency from marketing technology investments.

+ Enhanced customer experience and personalization capabilities powered by AI and automation.

+ Strong partnership…