Digital Marketing Specialist

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

** This is a hybrid position based out of our RTP, NC headquarters.*
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* Summary:

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* Are you a Digital marketing specialist with a passion for optimizing customer acquisition, retention, and engagement? We're looking for a data-savvy professional with strong analytical and communication skills to design and implement innovative strategies that drive business growth. If you excel at leveraging insights to enhance customer journeys, optimize conversion rates, and create impactful digital marketing initiatives, we want to hear from you!

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* Primary Responsibilities:

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* + Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels to drive efficient customer acquisition.

+ Design and implement data-driven SEO strategies aligned with business objectives to enhance organic traffic and acquisition growth.

+ Oversee account strategies for key advertising platforms (Google Ads, Google UAC, Facebook Ads, Apple Search Ads, etc.), optimizing performance through innovative ad formats.

+ Identify and test new market opportunities, leveraging experimental approaches to unlock scalable growth.

+ Collaborate with cross-functional teams.

+ Optimize marketing funnels to enhance conversion rates, improve campaign effectiveness, and generate actionable insights for continuous optimization.

+ Track, analyze, and report on key growth metrics, proactively identifying solutions and support requirements to meet business goals.

+ Define and optimize messaging strategies for communications through Salesforce to enhance engagement and effectiveness.

** Knowledge, Skills, and Abilities:*
* + Analytical

Skills:

Advanced data management, execution, and conclusion of analysis.

+ Critical Thinking:
Quickly acquires industry and company-specific technical skills and knowledge, open to change, and experiments with solutions.

+ Results Delivery:
Consistently high performer, results-oriented, agile decision-making, and proposing improvement actions.

+ Influence and Negotiation:
Uses persuasion skills to influence others' decisions with confidence and firmness.

+ Leadership:
Direct and tolerant with others, listens, and seeks to understand the interests of all divisions and areas before acting.

+ Teamwork:
Collaborates with others, forms part of a group, and works across areas prioritizing collective interests over personal ones.

+ Effective Communication:
Actively listens, asks the right questions to move goals forward, and expresses ideas clearly and concisely.

+ Dynamism and Energy:
Works hard in changing situations with diverse stakeholders, maintaining productivity.

+ Adaptability and Flexibility:
Recognizes and is open to constantly changing circumstances, adjusts behavior when necessary.

+ Learning and Continuous Improvement:
Focuses on developing personal and professional knowledge, skills, and abilities to grow and improve continually

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* Education and Experience:

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Required:

Bachelor's degree in Business Administration, Marketing, Digital Marketing, or a related field

+ Preferred:
Advanced degrees or certifications in relevant areas, professional experience in the pharmaceutical or related industry, and experience in engaging and managing third-party providers.

+ 5 years of experience in digital marketing. Hands-on experience with paid media platforms like Google Ads, Linked In Ads, or Meta Ads.

+ Practical experience with SEO, SEM, Google Analytics, CRM, etc. Strong understanding of key marketing channels, how to leverage them to drive conversion.

+ Depending on the area of assignment, directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements. Example:
If a job level requires a Bachelor's degree plus 4 years of experience, an equivalency could include 8 years of experience, an Associate's degree with 6 years of experience, or a Master's degree with 2 years of experience.

This position is eligible to participate in up to 5% of the company bonus pool. We offer a wide variety of benefits including, but not limited to:
Medical, Dental, Vision,, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient…