Director of Digital Strategy Duke University

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools.

With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

The Director of Digital Strategy serves as the strategic and operational lead for the Trinity College of Arts & Sciences digital communications ecosystem, including its websites, social media platforms, and internal communications channels. This position is responsible for both determining and implementing an integrated digital communications strategy that advances Trinity’s academic mission, supports recruitment and reputation goals, strengthens faculty visibility, and enhances engagement among internal and external audiences.

Working closely with the Editorial Director, this position sets strategic direction and directly participates in content planning, digital production, platform optimization and execution of high-priority initiatives. A core responsibility is overseeing the collection, analysis and application of digital performance data across web, social and email channels to inform decisions, improve user experience, and increase impact. The director supervises the Digital Communications Strategist, Social Media Specialist, and student team members.

The Director works collaboratively across Trinity’s nearly 40 academic departments and administrative units to align digital platforms with institutional priorities. Through strong relationship‑building, consultation, and governance, this role ensures Trinity’s digital presence is cohesive, mission‑driven and responsive to evolving needs.

• Develop, implement and continuously refine a comprehensive digital communications strategy that integrates website, social media and internal communications efforts.
• Work closely with the Editorial Director to translate Trinity’s academic priorities and leadership’s goals into actionable digital initiatives and campaigns providing a robust array of written and multimedia content.
• Identify emerging digital trends, tools and technologies and assess their relevance to Trinity’s goals.
• Establish measurable goals and performance benchmarks for digital engagement.
• Participate directly in executing high-priority digital initiatives, including content development, campaign planning and platform optimization in coordination with the Editorial Director and content producers.
• In partnership with the Editorial Director, triage and prioritize incoming digital communications requests to ensure alignment with college-wide goals.
• Supervise student workers employed by the Office of Communications as they undertake work related to web content and editing, social media and other duties as assigned.
• Build and maintain strong working relationships with faculty, department leaders, and staff across Trinity.

• Oversee the strategy, structure, governance and user experience of Trinity’s web properties.
• Partner with departments to assess and strengthen their digital presence in alignment with departmental and college-level communications and recruitment objectives.
• Develop and enforce best practices for web content, accessibility, SEO, analytics tracking and brand consistency.
• Deploy a data‑driven approach to building and editing webpages and digital packages for feature stories, announcements, academic programs and strategic initiatives.
• Curate and manage homepage and featured content to reflect Trinity’s priorities and current initiatives.
• Collaborate with the Office of Information Technology and campus partners to implement enhancements and new web technologies.

• Develop and oversee…