Media Director

Director, People & Experience at Attention Arc; SHRM-CP

At Attention Arc, we exist to make media matter. As part of our Activation team — the Operators & Negotiators — you shape how programmatic strategy, innovation, and operational excellence come together across some of our most important client relationships. Directors operate at the intersection of leadership, strategy, and craft: guiding teams with clarity, elevating thought leadership, and ensuring our programmatic work is intentional, insight-driven, and delivered with care.

As a Director, Programmatic, you are responsible for stewarding a portfolio of business, growing client trust, and setting the standards of excellence for the discipline. You champion cross-functional partnership, strengthen team capability, and ensure our work reflects the depth, rigor, and humanity at the center of Attention Arc’s values. You lead through The Arc Code — showing up all in, building trust through collaboration, exploring with curiosity, and communicating with honesty and heart.

Tracking & Monitoring

• Lead measurement strategy across your portfolio, ensuring tagging, reporting, and data flows accurately reflect client KPIs.
• Guide teams in diagnosing performance trends, identifying risks early, and resolving complex issues with clarity and confidence.
• Strengthen the quality of reporting and insights, ensuring outputs are concise, narrative-driven, and strategically relevant.
• Uphold analytic rigor across teams, modeling best practices in Excel, Tableau, SQL, Python, and data storytelling.
• Ensure operational consistency and excellence by setting clear expectations and maintaining disciplined workflows.

Development & Implementation

• Architect programmatic strategies that translate client goals into actionable, platform-specific plans across display, mobile, video, OTT, CTV, and audio.
• Lead programmatic components of RFPs, POVs, and new business efforts, bringing sharp audience thinking and platform innovation.
• Provide high-level oversight of campaign structure, taxonomy, QA, pacing, and optimization frameworks.
• Partner with DSPs to evaluate new capabilities, guide pilot opportunities, and integrate innovation into client roadmaps.
• Establish and evolve best practices that improve efficiency, quality, and cross-team collaboration.

Analytics & Insights

• Lead client-facing conversations by transforming complex data into clear insights and forward-looking recommendations.
• Ensure dashboards and reporting tools are designed for clarity, actionability, and strategic alignment.
• Shape budget strategies based on performance patterns, audience behavior, and predictive insights.
• Champion thoughtful experimentation by designing structured test-and-learn plans that deliver meaningful learning.
• Connect platform insights to broader marketing and business outcomes, identifying cross-channel opportunities for growth.

Professional Skills, Leadership & Team Development

• Serve as a senior strategic partner to planning, account, analytics, and creative teams — ensuring work is cohesive, intentional, and integrated.
• Build trust‑based client relationships through honest communication, clear guidance, and strategic perspective.
• Lead and mentor supervisors and emerging leaders with empathy, accountability, and a focus on craft development.
• Foster a culture of shared ownership, curiosity, and collaboration through consistent modeling of The Arc Code.
• Support staffing, resourcing, operational improvements, and capability building across the team and discipline.
• Represent Programmatic in agency‑level initiatives and strategic planning efforts.

• Extensive programmatic expertise — 7+ years across major DSPs with the ability to guide strategy at both the client and portfolio level.
• Strategic clarity — a talent for distilling complexity into direction that is simple, actionable, and tied to outcomes.
• Analytical depth — advanced skills in Excel, Tableau, Python, SQL, or similar tools, paired with a curious mindset that turns data into insight and insight into action.
• Leadership grounded in care and accountability — you coach with empathy, set clear expectations, and create an environment…