Director, Market Access Strategy, Access Optimization Lead

Overview

Reporting to the Senior Director Market Access Strategy, Access Optimization, the Director, Market Access Strategy, Access Optimization Lead is responsible for creating and owning the holistic Market Access (MA) strategies and tactics for all payers, institutional, pricing/contracting, patient services and trade/channel customer segments (e.g. Commercial, Medicaid, Medicare, hospital, IDN/health systems, wholesalers, specialty pharmacies/distributors, etc.). This Director is responsible for creating the market access strategy to support access, identifying customer & competitive insights, and evolving the value proposition and supporting deliverables accordingly to ensure optimal impact and utility.

The Director will own the development of near-term, mid-term and long-term Market Access strategies in collaboration with GSK stakeholders including pricing/contracting, channel strategy, payer strategy, patient services, MA field-based teams, MA Marketing, MA strategic analytics, brand marketing teams, brand analytics, pipeline strategy, and customer-facing teams. The Director will be responsible for delivering the strategic tradeoffs of access investments across access functions in support of brand objectives.

This role will be responsible for launching a new product in GSK’s anti-infective portfolio and will require experience with both payers and health systems.

This Director will sit on the Integrated Brand Commercialization Team (IBCT) for their asset(s) and directly influence the market access strategy and execution of the access/launch plan, playing a part in its’ performance management.

This role will provide you the opportunity to lead key activities to progress your career, and these responsibilities include some of the following:

• Create and own near/mid/long term access strategies for brand and therapeutic areas at channel level focused on optimizing access through strategic tradeoffs of resources and activities inclusive of forecast and Gross-to-Net tradeoffs across pricing, payer, provider, patient access, pharmacy and distribution needs
• Evolve market access strategies over time through monitoring of access environment and competitive landscape and coordinate cross functionally to ensure alignment
• Drive cross functional access strategy synergies with broader brand strategy at IBCT level inclusive of customer perspective and evolving access and environmental considerations
• Deliver key access insights to brand leadership cultivated through close collaboration of field facing and in house market access colleagues and reciprocate brand insights to market access partners
• Own market access component of brand level strategic plans and ops plan, ensuring alignment to brand objectives as well as near/mid/long term market access objectives
• Lead Market Access focused collaborative efforts with brand, global, finance, and others in support of best-in-class launch strategy development for new to market brands and new indications
• Partner closely with Value Evidence & Outcomes (AKA HEOR) and Access Optimization Marketing, Analytics & Strategy team to ensure value prop and customer materials are in alignment to brand and market access strategies and developed in a timely matter to support organizational needs and potential launches
• Deliver critical brand and Access Optimization needs to business partners in a timely fashion to ensure value prop, customer material development, and field priorities are in line with brand objectives.
• Develop access journey for brand, highlighting critical access components including pricing/contracting, channel strategy, payer strategy, patient services, enterprise strategy, etc.
• Create and manage insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact and utilize resources efficiently.
• Partner in the development of the end-to-end customer facing and multichannel marketing promotional interventions for payers, channel partners, customer-facing teams (includes account manager promotional materials, value propositions, e-tactics, leave-behinds, etc.) – from opportunity identification to training and…