US Patient & Consumer Insights Lead

Overview

The US Patient & Consumer Insights Lead will report to the Director, US Market Research & Competitive Intelligence, within the Insights & Analytics team. This role is accountable for all US patient and consumer primary market research across ViiV's HIV Treatment and HIV Prevention portfolio, ensuring high-quality, decision-relevant research to support brand and Direct-to-Consumer decision-making. The role owns patient and consumer primary market research from question framing and study design through execution, vendor management, and delivery of decision-relevant insights.

The position works closely with DTC marketing teams, patient-experience teams and other cross-functional partners, with clear ownership of market research judgment and execution. This role will provide you with the opportunity to lead key activities to progress your career; these responsibilities include some of the following:

• Patient & Consumer Primary Market Research:
  Lead qualitative and quantitative primary market research with patients and consumers to inform US initiatives across HIV Treatment and HIV Prevention.
• Translate business and insight gaps into clear research objectives and study designs, and recommend the appropriate research approaches to inform critical brand decision points and emerging opportunities.
• Partner with HIV Treatment and Prevention DTC teams by providing patient and consumer insight to help design and interpret DTC campaign performance and inform future decisions.

• Research Design and Vendor Management:
  Lead external research vendors across study design, execution, analysis, and synthesis.
• Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines.
• Ensure all primary market research is conducted in line with internal compliance policies and approved vendor standards.

• Cross-Functional Partnership:
  Work with Marketing, Medical Affairs, Market Access, and other functions to ensure patient perspectives are reflected in go-to-market planning.
• Collaborate with Insights & Analytics colleagues to integrate primary research with secondary data where appropriate.
• Present findings, implications, and recommendations to senior leaders and cross-functional teams in a clear and grounded manner.

• Insight Synthesis & Communication:
  Integrate insights across primary research, competitive intelligence, and secondary data.
• Identify patients' and consumers' unmet needs, barriers to engagement or treatment, and opportunities for impact.
• Develop concise deliverables that support confident and timely decision-making.

• Basic Qualifications:
  
  Bachelor's degree required.
• 5+ direct experience leading patient-focused primary market research in a commercial pharmaceutical or biotech role.
• Experience using qualitative and quantitative research methodologies such as focus groups, Conjoint, Max Diff, etc.
• Experience managing multiple research vendors and concurrent projects.

• Preferred Qualifications:
  
  Experience in HIV or infectious disease; experience supporting Direct-to-Consumer Marketing; strong ability to synthesize research findings into clear implications and recommendations; demonstrated ability to frame business questions, design appropriate research approaches, and influence decisions through insights; strong analytical judgment and clear written and verbal communication skills.

Please visit the benefits summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employees.

Why Us? At ViiV Healthcare, we are dedicated to leaving no person living with HIV behind. We are the only pharmaceutical company solely focused on combating, preventing, and eradicating HIV and AIDS. We are a global team guided by our mission and commitment to include diverse perspectives.

Should you require adjustments to our process to demonstrate your strengths and capabilities, contact us at  to request a call. If your inquiry does not relate to adjustments, our Recruitment FAQ guide may answer questions.

ViiV is an Equal Opportunity Employer. We provide equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military status, or any basis prohibited by law.

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