Senior Product Manager, Oncology

The Senior Product Manager is responsible for driving product strategy and managing tests and services within Labcorp's oncology portfolio with the aim of delivering highly differentiated tests to market with an optimal client ordering-to-reporting experience, addressing key customer needs and alignment with market trends, and achievement of key business objectives to drive growth.

This individual will deeply collaborate with the Oncology Product Marketing and Customer Marketing teams, Science, Medical Affairs, Commercial Strategy, Market Access and RCM teams, among others, to ensure strategic insights and perspectives about the target customers and the market are brought in to enable development of successful and impactful go-to-market and retention strategies.

The role requires a high level of collaboration across internal functions and externally with hospitals & health systems, oncologists, pathologists, and precision medicine thought leaders.

Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

• Drive lifecycle strategy, product ownership and management of tests and services within the oncology portfolio, from initiation to sunset, and across various intended uses (biopharma service, laboratory-developed tests or LDTs, kitted IVDs including supporting software), ensuring we deliver solutions that address the client's evolving needs, and drive customer satisfaction to promote loyalty

• Develops and executes multi-year product strategy in partnership with other key stakeholders based on deep customer insights and understanding of market dynamics

  • Utilize standard marketing practices to develop comprehensive business cases to win investment in their portfolio (including portfolio management, marketing strategy, customer segmentation and targeting, reimbursement analysis, financial modeling, risk management, value proposition development, etc.).

  • Gather customer feedback and analyze product performance and portfolio KPIs to actively develop strategies for performance improvement, ecosystem and experience enhancement, margin expansion, and operational efficiencies

• Represent the voice of customers in the Product Lifecycle Committee; serves as the subject matter expert on market dynamics, client needs, wokflows and ordering and reporting experience,

• Facilitate stakeholder alignment and buy-in around key strategies (product evolution, pricing, ecosystem) to promote successful market adoption.

• Tracks business initiatives, forecasts performance of assigned product, tracks on-market performance, and advises the senior leadership about relevant strategic actions to promote growth

• Key stakeholder in the development of launch strategies and commercialization plans, partnering with Product and Customer marketing in defining the go-to-market plans, with Science, Market Access, and Medical Affairs, to ensure development and delivery of evidence to support clinical utility and drive test coverage

• Build relationships with customers, thought leaders, trade associations, and industry players to facilitate engagement and promotion

• B.S. Degree required; preferred degree(s):
  Molecular Biology, Life Sciences, or related degree

• 3-5 years in the biotech/medtech/pharma/ diagnostic industry

• 3+ years of managing centralized services and distributed (kitted) products, including supporting software, in the biotech/ medtech/ pharma industries

• 3+ years managing projects or actively working on core teams

• Demonstrated success in developing and executing on product strategies and commercializing regulated products,

• Preferred advanced degree in molecular biology, bioinformatics or related field.

• Advanced degree (MS or PhD) in molecular biology, bioinformatics or related field preferred

• Experience working with regulated products is a must

• Demonstrated ability to design, communicate and deliver compelling product strategies to service the diagnostic and biopharma markets and support products across the full lifecycle to deliver optimal customer experience

• Demonstrated expertise in developing centralized and distributed (kitted) solutions for oncology testing

• Deep knowledge of both the provider and biopharma segments

  • Behavioral and psychographic client profiles

  • Customer segmentation (by account type/ practice setting, by role, by specialization, etc)

  • Needs and decision drivers to optimize test adoption and utilization

• Deep understanding of the diagnostic and biopharma markets

  • US and ex-US testing markets, market access and reimbursement dynamics

  • Testing access and support across the full continuum of care (for diagnostics) and across the therapeutic development pipeline (for biopharma)

• Strong technical background and understanding of technology platforms for molecular and…