Head: News & Sport

Requisition
13012
-Posted
- Sales

- TV Sales:
National Sales & Spo

- GP - Auckland Park

Chief Commercial Officer

To grow sustainable SABC revenue and market share through the sale of News & Sports focused advertising, sponsorship and associated products, services and solutions across its portfolio of linear television channels and radio stations, digital media assets and SABC Plus. This will be achieved through leading, in a disciplined, professional and performance-focused manner, a high-performing national sales team focused on News & Sport, with responsibility for building commercial relationships, identifying advertising & Sponsorship opportunities and meeting client’s advertising / sponsorship needs and requirements.

• In close collaboration with the News & Sports divisions, develop comprehensive segment-focused sales strategies and plans, in alignment with the SABC Strategy & Corporate Plan as well as the divisional News & Sports strategies, to achieve revenue targets and grow market share within the News & Sports segments of the broadcast media marketplace.
• Develop News & Sports-focused sales strategies and plans to take advantage of opportunities provided by targeted sporting events and codes as well as significant current and future events of national interest.
• Evaluate progress on the implementation of strategies and plans and course-correct accordingly should targets not be met.
• Lead and manage a team of sales professionals, in a disciplined, structured and focused manner to achieve and exceed set sales targets within the N&S segments of the broadcast media marketplace.
• Understand the needs, expectations and requirements of clients in N&S segments in order to develop differentiated solutions based on the SABC’s portfolio of traditional radio stations, television channels, SABC Plus and digital media assets.
• Collaboratively develop and propose to clients appropriate, relevant and innovative media solutions leveraging a mix of SABC stations, channels, streaming and digital media assets to meet budget requirements, optimize campaign performance and enhance revenue opportunities.
• Work collaboratively with the Creative Solutions Team to ensure that N&S sales team's proposals and presentations are of high quality, offering insightful solutions and providing measurable outcomes.
• Ensure Salespeople actively use the SABC CRM system and adhere to all sales disciplines and reporting requirements.
• Ensure N&S Sales Team proposals & presentations are of high quality and offer insightful, measurable value & outcomes.
• Provide regular, comprehensive monthly reports on N&S sales progress against set targets, inclusive of a detailed sales pipeline report and performance against key metrics such as calls made, proposals delivered, value of proposals, conversion ratios, salesperson productivity and effectiveness etc
• Collaborate with Sales Intelligence, Creative Solutions, Sales Innovation, and Channel teams to successfully commercialize, and implement new product solutions and offerings.
• Proactively address Client needs and expectations, resolving any challenging issues to ensure mutual satisfaction.
• Engage in trade marketing efforts to maintain and enhance industry relationships, visibility, and ongoing communication.
• Collaborate with the News and Sports divisional heads and their teams, as well as ROMs and NSMs nationally, to leverage identified resources to support and deliver on sales / revenue generation opportunities.
• Build a performance-driven, disciplined approach to sales execution, underpinning a client-focused culture aligned to the new Sales Operating Model.
• Engage in effective stakeholder management maintaining transparent, ongoing communication with both internal and external partners.
• Analyse and segment public, commercial, and high-growth markets to better understand client requirements, unlock new revenue opportunities and expand SABC’s share across the N&S segments.
• Actively develops strategies and plans to gain revenue share in line with SABC’s audience numbers and market share.
• Leverage market intelligence, competitor analysis, and audience…