National Sales Manager - Retail Channel

Your Tasks

a) Sales strategy: Develops and executes a customer investment and sales strategy which meets both short- and long-term brand market share, sales, margins, and customer contribution targets across the NIVEA brands within the Grocery Channel, Managing Accounts such as Shoprite, SPAR, Pick and Pay, Boxer

b) Business Planning, Budget and Reporting

a) Develops and executes, in conjunction with the account managers, a sales and customer-marketing, annual, medium and long term plan (channel and customer) that ensures the delivery of brand, category and customer objectives.

b) Implement customer marketing plan, ensuring efficient and excellent execution in the retailer. Monitors and evaluates variance to plan and proposes counter measures ensuring their effective implementation.

c) Pricing - Implements the agreed list price to ensure delivery of profit targets in consultation with Finance.

d) Promotions - Prepares and implements, in agreement with the S&C Manager, the customer promotion plan ensuring alignment with the objectives of the sales plan.

e) Execution- Lands the defined execution strategy by Retail Environment with customer and Operations team

f) Point-of-Sale- Delivers the agreed objectives within the annual customer plans for product distribution and display at the POS, maximizing the accessibility of Beiersdorf products to the shopper.

g) Performance-based TTC System

a) Implements and controls the customer TTC system in line with the Regional strategies

b) Develop guidelines and framework which is based on pay for performance. Roll out TTC 3-year plan.

h) Customer Relationships - Develops broad based strategic business relationship across the customers to ensure an integrated business to business relationship.

i) Member of the Sales Leadership - Is a voice of sales in the Southern Africa Sales Team and ensures cross functional collaboration within the organization.

j) KEY CHALLENGES

a) Define and implement, in collaboration with the S&C Manager, a go-to market strategy that adjusts to changing shopping behaviour across various channels.

b) Define strategy to protect/increase net pricing in a retailer environment.

k) SUCCESS -Build a strong sales team that is agile to deal with a changing retailer environment and changing shopper habi

This role reports to Sales Director and Manages a team of 6 National KAMs

a) Education- BComm Degree or suitable tertiary qualification

b) Experience - Minimum of 10 years Key Accounts experience at an FMCG Company

Experience in leading a team

c) Skills- PC/IT: Computer literate i.e. proficient in Microsoft office (Excel, Word, Power point

d) Abilities: High degree of analytical capability,Effective conflict management,Strong negotiations skills

A “can do” attitude/spirit, - Must be an excellent verbal & written communicator with impressive presentation skills

An international mindset is an advantage, covering aspects of open willingness to change, and a holistic view

People person, who’s gregarious, assertive and tenacious

Solid management and inspirational leadership skills

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your responsible recruiter is Akash Sharma. Please apply online via the Beiersdorf Intranet until 30th January, 2026.