Brand Growth Lead - Omni-Channel Campaigns & Content

Responsibilities

• Execute retail merchandising & promotional marketing plans and operational functions to company standards.
• Develop briefs for the creative team, ensuring they are aligned with the seasonal marketing strategy.
• Develop content plans (shoots, digital and social plans) according to allocated budgets.
• Manage certain aspects of multiple omni-channel campaigns across departments (working alongside Brand Head).
• With Brand Head, critically analyse creative work against marketing briefs.
• Brief in paid digital media (meta, YT, Tik Tok etc.) against campaign objectives and target audience.
• Track that budgets for each project are managed efficiently.
• Analyse omni channel results/data and work with marketing effectiveness team on smaller campaign reports.

Develop strong relationships and work closely with all key stakeholders including brand team, merchants, creatives, shoot team, ecommerce and visual merchandise.