Product Marketing Lead

Hyper Dev is a new developer-focused spin-out within the Hyperion Dev ecosystem, one of the world’s leading providers of accelerated tech education. Our mission at Hyper Dev is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI.

We’re building the first tool that truly bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating the friction of syntax and boilerplate. Our founding team comprises engineers who have worked on generative AI models at OpenAI (as recently as 2024) and technical leaders behind a BAFTA-winning video game renowned for its innovation.

Hyperion Dev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA. We partner with world-class universities, including Imperial College London, The London School of Economics, and The University of Edinburgh, to deliver industry-driven coding bootcamps that fast-track learners into meaningful tech careers. Backed by Meta and the UK government’s Department for Education, and supported by a global community of nearly 2000 investors, Hyperion Dev is a profitable, high-growth scaleup shaping the future of tech education.

By joining Hyper Dev, you become part of this wider mission, combining the power of cutting-edge AI with a proven model for global tech impact.

The Product Marketing Lead is a strategic leadership role responsible for guiding the Product Marketing function across Hyperion Dev’s education technology offerings. You will help lead and define the product positioning strategy, ensuring structured A/B testing and thorough content performance analysis, and fostering an increasingly agile PMM function.

As the Product Marketing Lead, you will oversee the team's execution of go-to-market strategies, product launches, and lifecycle marketing initiatives to ensure product success and market adoption. You will help develop the strategic direction to drive Hyperion Dev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.

Finally, you will help define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations and in alignment with the Hyperion Dev or CoGrammar brands.

• Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists.
• Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches.
• Establish Detailed Documentation:
  Manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards.

• Strategic Marketing Development:
  Along with the Head of Brand & Product Marketing, help define the core marketing strategy and oversee its execution to improve the positioning of Hyperion Dev and/or partner products in local and international markets, partnering with Performance Marketing & University Partnerships to achieve product-market fit.
• Campaign Management:
  Manage the end-to-end development and execution of cross-channel campaigns for product and partner launches, spanning both Hyperion Dev bootcamps and University Partner programs.
• Go-to-Market Strategy:
  Help lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Lifecycle Marketing:
  Define and implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Competitive Analysis:
  Conduct regular analysis of competitor…