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National Sales Manager - Retail​/Grocery; Channel Head

Job in Durban, 4056, South Africa
Listing for: Beiersdorf
Full Time position
Listed on 2026-01-23
Job specializations:
  • Management
    Business Management, FMCG, Business Analyst
  • Business
    Business Management, FMCG, Business Analyst
Job Description & How to Apply Below
Position: National Sales Manager - Retail/Grocery (Channel Head)

Your Tasks

  • Sales strategy:
    Develops and executes a customer investment and sales strategy which meets both short- and long-term brand market share, sales, margins, and customer contribution targets across the NIVEA brands within the Grocery Channel, managing accounts such as Shoprite, SPAR, Pick and Pay, Boxer
  • Business Planning, Budget and Reporting
  • Develops and executes, in conjunction with the account managers, a sales and customer-marketing, annual, medium and long term plan (channel and customer) that ensures the delivery of brand, category and customer objectives.
  • Implement customer marketing plan, ensuring efficient and excellent execution in the retailer. Monitors and evaluates variance to plan and proposes counter measures ensuring their effective implementation.
  • Pricing - Implements the agreed list price to ensure delivery of profit targets in consultation with Finance.
  • Promotions - Prepares and implements, in agreement with the S&CM Manager, the customer promotion plan ensuring alignment with the objectives of the sales plan.
  • Execution - Lands the defined execution strategy by Retail Environment with customer and Operations team
  • Point-of-Sale - Delivers the agreed objectives within the annual customer plans for product distribution and display at the POS, maximizing the accessibility of Beiersdorf products to the shopper.
  • Performance-based TTC System
  • Implements and controls the customer TTC system in line with the Regional strategies
  • Develop guidelines and framework which is based on pay for performance. Roll out TTC 3-year plan.
  • Customer Relationships - Develops broad based strategic business relationship across the customers to ensure an integrated business to business relationship.
  • Member of the Sales Leadership - Is a voice of sales in the Southern Africa Sales Team and ensures cross functional collaboration within the organization.
  • KEY CHALLENGES
  • Define and implement, in collaboration with the S&CM Manager, a go-to market strategy that adjusts to changing shopping behaviour across various channels.
  • Define strategy to protect/increase net pricing in a retailer environment.
  • SUCCESS - Build a strong sales team that is agile to deal with a changing retailer environment and changing shopper habits

This role reports to Sales Director and manages a team of 6 National KAMs

Your Profile
  • Education- BComm Degree or suitable tertiary qualification
  • Experience - Minimum of 10 years Key Accounts experience at an FMCG Company;
    Experience in leading a team
  • Skills- PC/IT:
    Computer literate i.e. proficient in Microsoft Office (Excel, Word, Power point)
  • Abilities:
    High degree of analytical capability, Effective conflict management, Strong negotiations skills

A “can do” attitude/spirit, must be an excellent verbal & written communicator with impressive presentation skills. An international mindset is an advantage, covering aspects of open willingness to change, and a holistic view. People person, who’s gregarious, assertive and tenacious. Solid management and inspirational leadership skills.

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