CRM Specialist

Hirsch’s is looking for a detail-oriented and data-driven CRM / Email Marketing Specialist to join our growing marketing team. If you’re passionate about customer journeys, automation, and performance-driven communication, this role is for you.

• Plan, build, and manage email, SMS, and CRM campaigns
• Develop and optimise automated customer journeys and lifecycle flows
• Segment audiences to deliver personalised and relevant communication
• Create engaging, on-brand email content
• Monitor campaign performance (open rates, CTRs, conversions) and optimise accordingly
• Maintain CRM data hygiene and best practices
• Collaborate with marketing, e-commerce, and design teams
• Stay up to date with CRM trends, tools, and best practices

• Degree or diploma in Marketing, Digital Marketing, or related field
• 2–4 years’ experience in CRM, email, or lifecycle marketing
• Experience with email/CRM platforms (e.g. Klaviyo, Netcore, Mailchimp, Hub Spot, Salesforce)
• Strong analytical and reporting skills
• Excellent attention to detail and copywriting ability
• Proficient in Canva
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator – advantageous)
• Retail or e-commerce experience is a plus