Senior Sales Representative, Instruments

As a (Senior) Sales Representative – Instruments
, you will drive growth of Stryker’s Instruments portfolio across the Inland Kwa Zulu-Natal region
. You will act as a trusted advisor to surgeons, theatre teams, and hospital stakeholders, combining strong clinical knowledge with advanced consultative sales skills.

Reporting to the Senior Regional Sales Manager, you will own territory strategy, execution, and results, while modelling best-in-class sales behaviours and representing Stryker with the highest standards of integrity, ethics, and professionalism.

• Develop and execute a robust territory business plan for Inland Kwa Zulu-Natal, including SWOT analysis, SMART objectives, and contingency planning

• Drive sustainable revenue growth by winning market share, closing opportunities, and expanding accounts across public and private healthcare sectors

• Build strong, value-based relationships with surgeons, theatre teams, procurement, and hospital leadership

• Act as a clinical and commercial expert for the Instruments portfolio, holding credible discussions on products, procedures, and clinical applications

• Provide high-quality in-theatre case support, education, and training, adding confidence and value during procedures

• Apply consultative selling techniques to understand customer needs and emotional drivers, positioning solutions accordingly

• Support pricing discussions, financing options, and tender processes in collaboration with the Regional Sales Manager

• Monitor competitor activity and market trends, identifying opportunities for portfolio growth and cross-franchise collaboration

• Mentor and support Associate and junior Sales Representatives, contributing to capability and talent development within the team

• Ensure accurate reporting and full compliance with Stryker’s ethics, quality, and customer service standards

Required

• Diploma or Bachelor’s degree in Business, Life Sciences, Engineering, or a related field

• Minimum 2 years’ successful sales experience in medical devices; role seniority may be adjusted based on experience.

• Proven ability to manage Kwa Zulu-Natal territory independently and consistently close business

• Strong understanding of public and private healthcare environments

• Solid clinical knowledge with the ability to support surgeons and theatre teams in the OR

• Excellent communication, relationship-building, and influencing skills

• High level of integrity, ethical conduct, and commitment to patient safety

• Fluency in English

• Valid driver’s license

Preferred

• Prior experience in medical device instruments, including capital equipment and consumables

• Experience supporting tenders, pricing discussions, and complex procurement processes

Diversity is important to us. We welcome applications from people regardless of their ethnic, national or social origin, gender, disability, age, or sexual identity.

Please note that the internal job title may differ from the advertised title.