Senior Art Director

Company Description

Publicis One Unlimited is a bespoke agency model created exclusively to serve Beiersdorf.

To support the Beiersdorf brands’ next phase of digital transformation, Publicis Groupe and Beiersdorf partnered to create Publicis One Unlimited—a future focused agency designed around agility, deep collaboration, and interdisciplinary thinking.

For the NIVEA brand, Publicis One Unlimited exists to build a fully connected marketing ecosystem, with data at its core. We operate with a single, connected view of marketing adoption and performance, brand health, and customer insights across the entire customer journey—driving efficiency, effectiveness, and longterm brand love.

Our model brings client and agency talent together in one shared environment, unified by passion, purpose, and a deep understanding of the brand. Together, we are reshaping NIVEA’s marketing for the future—spanning global product launches, social and influencer ecosystems, digital experiences and campaigns, data management and strategy, packaging design, and events.

Fuelled by data, technology, and human insight, creativity sits at the heart of everything we do. Because it is through creativity that we meaningfully connect with people—and continue to build lasting relationships with NIVEA consumers around the world.

We are looking for a Senior Art Director with a strong digitalfirst mindset and a passion for visual storytelling. This role is ideal for a creative leader who thinks in platforms, understands culture, and translates strategy into compelling, thumb stopping digital work.

• Lead the development and execution of digitally led creative concepts across social media, influencer campaigns, activations, and native digital assets.
• Collaborate closely with the Creative Director and wider RSA creative team to ensure creative alignment and excellence.
• Deliver high quality visual design and art direction that resonates with target audiences while staying true to brand tone and identity.
• Translate strategic briefs into engaging, platformspecific content optimised for digital environments.
• Proactively contribute big, culturally relevant ideas that keep brands fresh, relevant, and impactful.
• Stay ahead of digital trends, emerging formats, and platform shifts, applying innovative thinking to content creation.

• As this is a senior position, a Bachelor’s degree in Design or a related field is expected.
• 5-10 years of proven experience as an Art Director, with a strong track record of successful digitalfirst campaigns.
• A strong portfolio showcasing conceptual thinking, visual storytelling, and technical execution across social and digital platforms.
• High level of craft and art direction expertise, with a strong eye for composition, typography, motion, and brand expression.
• Proficiency in industry standard software:
  Adobe Creative Suite, After Effects, Premiere Pro, Figma (or equivalent design tools).
• Solid understanding of digital production workflows, responsive design principles, and optimisation for social platforms.
• Ability to manage multiple projects simultaneously in a fastpaced, collaborative creative environment.
• Strong knowledge of local insights, cultural nuances, and audience behaviours, applying this understanding to create relevant and resonant work.
• Experience in the beauty, skincare, or personal care industry is a strong advantage, particularly within digitally led or socialfirst campaigns.
• Must be based in Durban.