Graphic Designer

CORE PURPOSE OF THE JOB:

To lead and guide design projects working with key contacts / personnel of the sales and design workflows.
At times, work with / guide / lead other designers – per project or brief basis.
Project manages own / team’s work and pitches, ensuring a high level of communication and collaboration, delivering innovative design solutions to ensure we deliver on time, on brand and on brief.
Interpret a client's brand communications strategy and propose creative approaches or solutions that aligns with that strategy.
Produce creative POP designs that enables the business to solicit and secure contracts and pitch as a one-stop shop providing a total print communication solution to client.
Combine artistic talent, POP product design, customer needs, marketing strategies, materials and production methods in order to create appealing design solutions which will be competitive in the marketplace.
Offer innovative, creative and well researched POP solutions with the objective of increasing sales.
Collaborate closely with others to translate business goals into unique design, brand and product experiences that creates profitability and growth for the company.

Vision and Direction:
Develop and communicate the overall creative vision and output of graphic and 3D design projects across brands and retail.
Ensure the design aligns with the brand's identity, project goals, timings, and target audience.
Provide inspiration and concept direction for the project team.

Qualification:
A Tertiary qualification in preferably graphic design or art, architecture, with a certificate, course, diploma or degree being preferred and/or relevant industry experience of 6+ years or more.
Must have a broad understanding of design and marketing at retail / point of purchase design

Team Leadership:
Lead and mentor, offering guidance.
Manage workload and complete tasks effectively.
Foster a collaborative and innovative design environment.

Concept Development:
Create and develop design concepts that meets and exceeds the clients brief and turn it into cost effective, production friendly solutions.
Demonstrate a solid 3D design sense and flexibility through each project.
Present ideas and designs to sales for feedback and approval.

Reviews & Project Management:
Control and be fully accountable of the design process from concept through to final execution / approval.
Conduct reviews for feedback at key stages of each project
Collaborate with traffic to ensure that deadlines, budgets, capacity and quality standards are met.

Communication:
Work directly with sales teams or internal teams to understand their needs and objectives.
Present design ideas and rationale, ensuring the vision is accurately represented.

Quality Control:
Maintain a high standard of quality design across all outputs.
Review and approve designs, ensuring consistency and attention to detail.
Ensure projects are properly packaged and rationalised in presentation form.

Innovation and Trend Awareness:
Stay current with design trends, software, and best practices.
Integrate new and innovative ideas into the creative process.

Brand Strategy Alignment:
Ensure designs are in line with the brand's identity and strategic goals.
Ensure consistent use of design elements and style guides across all materials.

Collaboration with Other Departments:
Collaborate with structural design, DTP, estimating, production, sales and other relevant stakeholders to create cohesive, practical and viable concepts.
Work closely with art / creative directors, creative management, and other creatives to ensure the final concept is cohesive.

Problem Solving:
Tackle design challenges and come up with creative solutions that meet both aesthetic and functional needs.

Technical:
Must know print materials and techniques / print artwork setup for production / sketching ability / presentation skills (verbal and design layout)