Category Manager

Working Pattern: Full-time | Hybrid (3 days per week in the office)

Department: Category & Insights

Salary & benefits: Competitive Basic Salary, Bonus, Pension & Benefits

Signature Flatbreads is the UK’s leading flatbreads company, passionate and expert bakers of flatbread and morning goods. As third-generation bakers, we have grown from a small family business into a global leader in bakery production, operating state-of-the-art bakeries across the UK, Europe, and India.

In recent years, the business has experienced significant growth, supported by substantial investment across our UK and European manufacturing facilities. Within the UK, Signature Flatbreads has achieved national distribution across Retail, Wholesale, Convenience, and Food service channels.

As a Category Manager
, you will play a pivotal role in driving growth within our categories while supporting our customers through data-led insight and collaboration. You will work closely with key European grocery accounts, developing category strategies aligned to commercial priorities and delivering meaningful, actionable outcomes.

• Category management of key European grocery accounts
• Build strong partnerships with retailers, providing category insights and responding to ad hoc analysis requests
• Identify category trends and opportunities to drive growth
• Develop compelling category rationale to support product listings and distribution expansion
• Stay ahead of market and shopper trends through competitor analysis

• Data to Insights: Proven experience turning complex data into clear, actionable insights, using shopper research and market trends to drive category growth
• Building Partnerships: Ability to establish trusted relationships with key customers, acting as a category expert and objective advisor
• Sales Support: Deliver insight-led recommendations to support distribution, listings, and promotional activity
• Execution & Growth: Experience delivering range reviews, maximising shelf space, and executing category strategies to drive visibility and sales

• A strategic thinker with2–3 years’ category management experience and a passion for driving growth
• Strong analytical capability with the confidence to interpret and communicate large datasets
• Excellent relationship-building, communication, and influencing skills, with the ability to present complex data to non-technical stakeholders
• Strong commercial acumen with a sound understanding of shopper behaviour and market trends
• Advanced Excel skills, with the ability to present data in a clear, engaging, and actionable way

To contact our retained recruitment partner, Aidan Goodall at FMCG Selection, please call or email

Please note that all direct applications and recruitment approaches will be forwarded to FMCG Selection for review.