Sales & Marketing Manager

Overview

Forbes of Kingennie is a luxury countryside resort in Angus, renowned for its award‑winning lodges, destination dining, outdoor experiences, and hosted weddings, private celebrations, and corporate events. The HR Booth are delighted to be recruiting a Sales & Marketing Manager on behalf of Forbes of Kingennie.

Why This Role?

We are seeking an experienced and commercially driven Sales & Marketing Manager to lead the resort’s marketing strategy while overseeing the sales team to drive revenue growth across the business. This is a pivotal leadership role focused on strengthening the brand, increasing enquiries and bookings, and supporting the resort’s continued growth.

As Sales & Marketing Manager, you will develop and implement an integrated sales and marketing strategy that positions the resort as a premium destination for leisure breaks, weddings, events, and corporate business. You will oversee all marketing activity, including digital marketing, website performance, content creation, PR, and strategic partnerships, while leading and supporting the sales team to maximise enquiries and improve conversion rates.

A key aspect of the role will involve analysing performance across sales and marketing channels, producing detailed reports, and presenting strategic insights and recommendations to senior leadership and board‑level stakeholders.

• Develop and deliver an integrated sales and marketing strategy aligned with the resort’s commercial objectives.
• Strengthen brand positioning as a leading luxury countryside destination in Scotland.
• Plan and deliver seasonal campaigns promoting accommodation, dining, weddings, and outdoor experiences.
• Manage the resort website to maximise user experience and booking conversion.
• Oversee digital marketing including paid advertising, email campaigns, and social media.
• Lead and manage the resort’s sales team, setting targets and driving proactive sales activity.
• Build relationships with tourism organisations, wedding planners, and industry partners.
• Coordinate PR activity including media coverage, influencer visits, and industry features.
• Monitor enquiries, conversions, and campaign performance to maximise revenue growth.
• Produce regular commercial reports and present sales and marketing performance at board level.

• 4–5 years’ experience in a sales, marketing, or commercial role within the hospitality, tourism, or events sector.
• Strong understanding of digital marketing, including email marketing, social media management, and paid advertising campaigns.
• A proven track record of driving enquiries, increasing bookings, and delivering revenue growth.
• Experience managing, mentoring, or leading a sales team.
• Excellent communication, analytical, reporting, and presentation skills.

• Staff meals during shifts
• Free tea, coffee, and cordials while on shift
• Staff discounts across the restaurant, golf course, lodges, shop & events
• Free catch-and-release fishing (Bankside & Burnside)
• Childcare voucher scheme
• Cycle to Work Scheme
• Employee Assistance Programme
• A supportive, creative, and welcoming working environment

• Work at one of Scotland’s most unique countryside resorts
• Lead marketing and sales strategy across a diverse hospitality offering
• Be part of an ambitious and growing business
• Opportunity to influence strategic decision‑making at senior level

If you’re an ambitious sales and marketing professional looking to make a real impact within a growing, dynamic resort, we’d love to hear from you. Please attach a Cover Letter as well as a CV.

Apply today! A full job description is available on request.