Commercial Content & Design Specialist

ABOUT DC THOMSON

At DC Thomson we are a business with a purpose to make a positive impact on the communities we serve.

We are home to some of the worlds best-loved media brands organised around local news and radio companionship kids advocacy energy puzzles and hobbies.

The Courier The Press & Journal The Sunday Post Beano Stylist Puzzler The Peoples Friend My Weekly bunkered Energy Voice Findmypast and Brightsolid are just some of the brands you might know us for.

Deeply rooted in our communities we are investing in data technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.

Weve changed the way we work to create a flexible collaborative learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.

We're looking for a highly skilled creative who can blend graphic design with strategic storytelling to create sales materials that don't just look great but win business.

In this role you'll lead our Sales Enablement Executives and work with Insight to ensure we're always delivering best-in-class sales materials. You'll take campaign strategies data and audience insights and turn them into visually striking persuasive decks that position us as the strongest possible partner for our clients.

You'll play a pivotal role in making sure we're pitching the right products to the right clients every time whether it's a high street retailer a national brand or a global company. This means tailoring creative content and design to different sectors while ensuring every pitch tells a compelling story about the value we deliver.

This role is central to our commercial strategy driving the companys ambitious goal of doubling digital revenue. You'll thrive in a fast-paced environment where deadlines are tight and the impact of your work is immediate. You'll empower the Sales team to deliver compelling data-driven stories that win new business strengthen client relationships and showcase the full value of our multi-platform offerings.

• Provide leadership guidance and development of our Sales Enablement Executives ensuring they are equipped with the tools training and direction needed to deliver against business objectives
• Develop and maintain a suite of high-impact sales materials that win new revenue and support client retention across a wide range of clients from high street retailers to national brands and global companies
• Design visually engaging strategically written decks that combine strong copy with creative visuals that are relevant to the various sectors we work across
• Translate brand and product information into persuasive stories that help sales communicate the impact and value of our offering
• Create audience-specific proposals and pitch decks using the campaign media plans
• Collaborate with Insights to ensure content is data-driven accurate and commercially effective
• Build post-campaign analysis reports for high-value clients combining data insights with compelling design to demonstrate ROI
• Collaborate with the Sales Enablement to maintain strict version control and consistency across all sales-facing content within Seismic
• Build and manage a library of polished on-brand templates for the Sales Enablement and Sales team to use allowing us to produce decks on time while being aligned with the commercial strategy
• Act as the final quality check ensuring every asset is accurate visually striking and commercially impactful

• Excellent communication and coaching skills with the ability to inspire and motivate team members
• Proven experience creating commercially focused sales content (proposals decks post-campaign reports) ideally in media publishing or agency environments
• Strong graphic design skills with proficiency in PowerPoint Adobe Creative Suite (Adobe Express Photoshop Illustrator) and Gamma (or similar visual storytelling tools)
• Excellent copywriting and storytelling ability able to craft persuasive narratives from strategy and data
• Confident in using insights to shape and refine content
• Understanding of multi-platform campaigns (print digital radio and events) and how to present them as part of a cohesive sales story
• Highly organised detail-focused and able to manage multiple projects and deadlines
• Commercially minded collaborative and passionate about creating sales content that drives results

As we move through the recruitment process we want to get to know you as well as help you understand the team where we are going and how you can play a part in our future a little better.

Following an initial screening process if you are selected to move to interview we will introduce you to the hiring panel over email and make sure you're clear on the outcomes of your time with them as well as timelines for hearing any next steps.

We will also…