Digital Marketing Executive

Job Overview

Path to Success Consultants Ltd is seeking a passionate and results-driven Digital Marketing Executive to join our team. The ideal candidate must be willing to relocate in our Scotish Borders Office. The main responsbility is to develop and execute digital marketing strategies to enhance our online presence, attract new clients, and support the growth of Software and Hardware Techoutlet in Scotish borders.

• Plan, develop, and implement comprehensive digital marketing campaigns across various channels including social media, email, SEO, PPC, and content marketing.
• Manage and optimize the company’s website and landing pages for better user engagement and search engine rankings.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics and social media insights.
• Create engaging content for social media, blogs, email newsletters, and other digital platforms.
• Conduct market research to identify trends and opportunities within the industry.
• Manage social media accounts to increase followers, engagement, and brand awareness.
• Collaborate with the sales and creative team to align marketing strategies with business goals.
• Stay updated with latest digital marketing trends and best practices.

• Bachelor’s degree in management or related field.
• Proven experience in digital marketing, preferably within a consultancy or service-oriented industry.
• Strong knowledge about Data base administration, data analysing, research tools and social media advertising platforms.
• Excellent written and verbal communication skills.
• Creative thinker with analytical skills for data-driven decision making.
• Ability to work independently and as part of a team.

• Experience with graphic design tools like Canva or Adobe Creative Suite.
• Experience in web designing and web and social media maintenance.
• Knowledge of email marketing platforms such as Mailchimp or Hub Spot.
• Familiarity with content management systems (CMS) like Word Press.