Social Media & Influencer Marketing Specialist; MN

Overview

This role is open to candidates based in the Duluth, MN area. Working locally allows us to collaborate closely with our partners and better support our clients and teams. Occasional travel to client locations or team events may be part of the role.

At Madden, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we ve got that too. We re constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals.

With Madden s Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don t just reach people—they inspire action.

You're a natural-born storyteller who can capture the essence of a moment and turn it into engaging, scroll-stopping content. You love connecting with people, whether that's collaborating with influencers, chatting with locals, or attending events. You're just as comfortable behind a camera as you are posting to Instagram or Tik Tok. Organization is your middle name, and you know how to juggle multiple projects while still bringing fresh energy and creativity to everything you do.

• A proven track record in creating social media magic—show us your portfolio!
• Mastery of platforms like Instagram, Tik Tok, and Facebook, plus experience with editing tools like Canva, Adobe Suite, Edits, and Cap Cut, as well as influencer marketing tools such as Aspire, Tagger, etc.
• Sharp photography and video skills that tell a story at first glance.
• An ability to stay organized and crush deadlines while managing multiple projects.
• A love for being on-the-ground—whether it's snapping pics at an event or creating live content that feels real and relatable.
• Experience in managing brand social media (1-3+ years).
• Experience coordinating or managing influencer marketing (1-3+ years).
• A willingness to hit the road when needed to capture the best content firsthand.

Madden Media is on the hunt for a Social Media and Influencer Specialist who knows how to bring stories to life. This is a hands-on, creative role where you'll dive into content creation, partner with influencers, and showcase the local businesses and events that make destinations shine.