Event Marketing Manager

The Event Marketing Manager owns CINC’s end-to-end event marketing engine—planning, executing, and optimizing a portfolio of 30–45 events annually that drive pipeline, customer growth, partner engagement, and brand leadership in the community association management industry. This role blends strategic planning with flawless execution, delivering consistent, on-brand experiences across CINC-hosted conferences, industry trade shows, regional field events, webinars, and customer/partner activations.

The Event Marketing Manager ensures every event is built to perform—from pre-event promotion and on-site delivery to lead capture readiness, follow-up coordination, and ROI reporting.

• Reports to:Head of Brand & Growth Marketing
• Core partners:Sales, Rev Ops, Product Marketing, Customer Success/Client Marketing, Channel Marketing, Creative, Growth Marketing, Executive Leadership (as needed)
• External partners:venues, AV/production, destination management companies, booth fabricators, registration/badging vendors, caterers, print/signage providers, agencies

• Own the annual events strategy and calendar (CINC-hosted + industry + regional), aligning each event to business goals (pipeline, retention/upsell, adoption, brand awareness).
• Build and maintain event briefs that define audience, objectives, messaging, staffing plan, lead goals, creative needs, and success metrics.
• Recommend event mix, format, and investment levels using performance insights and business priorities.

• Lead event operations from contracting through day-of execution: venue coordination, timelines/run-of-show, travel, shipping, staffing schedules, registration workflows, badge/check-in planning, session logistics, and on-site troubleshooting.
• Manage high-complexity events—including large-scale conferences and CINC’s user conference—ensuring quality, consistency, and “no surprises” delivery.
• Maintain strong documentation and readiness: checklists, production schedules, staffing plans, contingency plans, and post-event retrospectives.

• Partner with Creative to ensure cohesive event branding: booth design, signage, print assets, swag, presentation templates, environmental branding, and attendee materials.
• Own the attendee readiness experience (e.g., “Know Before You Go”), ensuring clear guidance and a polished, frictionless arrival + check-in flow.
• Design and execute engagement moments that support traffic, demos, and connection (as appropriate to each event).

• Plan and coordinate event promotion strategy in partnership with Digital/Performance and Lifecycle/Client Marketing: email invites, reminder cadences, social promotions, landing page requirements, and post-event follow-up flows.
• Build social toolkits (e.g., “Social Squares”) and coordinate posting schedules to increase reach and attendance.
• Ensure all communications align with brand voice, event objectives, and audience needs.

• Own lead capture readiness with Sales/Rev Ops: scanner setup, registration lists, UTM tracking needs, lead routing rules, and follow-up SLAs.
• Produce post-event performance reporting: registrations/attendance, engagement signals, lead volume & quality, influenced pipeline, and key learnings with clear recommendations.
• Support event-connected funnel acceleration efforts—especially for opportunities stuck in mid/bottom funnel—coordinating timing and execution with Sales and Marketing.

• Serve as the
  event execution lead
  for sponsor and partner participation at CINC events, ensuring a premium, on-brand on-site experience.
• Manage
  event-specific sponsor fulfillment
  : deliverables checklists, deadlines, asset collection, booth needs, shipping, signage, badge allocation, and run-of-show touchpoints.
• Coordinate internally (Creative, Web/Digital, Rev Ops, Sales) to ensure sponsor deliverables are produced and launched on time (e.g., signage, slides, landing pages, scan/lead routing requirements).
• Own exhibit…