Senior Specialist, Marketing

Senior Specialist, Marketing page is loaded## Senior Specialist, Marketing locations:
USA - Georgia - Duluth time type:
Full time posted on:
Posted Yesterday job requisition :
REQ
49400
** Nordson Product Assembly**, a global leader in Product Assembly, is seeking an experienced and highly motivated individual to join our team. We are committed to creating a diverse and inclusive workplace, and we are looking for candidates who share that same commitment.
** Summary of the role
** As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.
** Nordson Product Assembly Division is seeking a dynamic
****** S
* * enior Marketing Specialist*
* ** to join our Strategic Marketing team.
** This position will
** support market initiatives
** focused on the Americas region and, to a lesser extent, globally including market communications and market campaigns, support of trade shows and industry events, creation of promotional marketing content, and data-driven market analyses.
** The ideal candidate
** is a natural storyteller and communicator, adept at distilling product value selling statements into compelling value propositions that align with customer value recognition. He/she enjoys and is energized by working collaboratively with Product Line Managers, Sales and Service Managers, Initiative Owners, and Subject Matter Experts to develop content in collaboration with the global Marketing team.
*
* Key responsibilities:

*** Develop and distribute
** marketing communications
- ** tailored to the Americas region, ensuring alignment with global guidelines
* Support
** trade shows, conferences, and virtual events
- ** including coordination, booth design, promotional materials, and post-event analysis
* Conduct
** data analysis
** and
** market research** - to identify trends, opportunities and gaps, as well as competitor activities in key Americas markets
* Support  
** Website and social media content
** creation -  (e.g., blogs, case studies, videos) in collaboration with global teams.
* Create
** marketing collaterals
** supporting product launches - including email campaigns, press releases, and sales support collaterals.
* ** Localize global campaigns
** for Americas region audiences (e.g., adapting messaging in recognition of cultural nuances).
* Maintain consistent
** branding and compliance
** with regional regulations (e.g., corporate branding standards, regional data privacy laws).
* ** Collaborate
* * with sales, product, and customer success teams to align marketing efforts with business goals.
** Qualifications
- Education and Experience:

**
* ** Bachelor’s degree
** in Marketing, Communications, Business, Mechanical / Technical or a related field. MBA is preferred but not required.
* ** 5+ years of marketing experience**, preferably in an industrial equipment market.
** Qualifications - Skills & Proficiencies:**
* ** English language grammar
** proficiency - ability to produce polished, professional content.
* ** Strong project management skills** - ability to multi-task and manage multiple priorities.
* ** Exceptional communication skills**, both written and verbal, with the ability to articulate ideas clearly and persuasively to diverse audiences.
* The a
** bility to analyze data
** for insights and
** craft compelling narratives
** from complex information.
* ** Data-driven
** mindset with experience analyzing metrics to inform decisions.
* ** Creativity
* * in content development and campaign ideation.
** Qualifications - Software & Language:**
* ** Microsoft Office
** proficiency - Word, Excel, PowerPoint, SharePoint
* ** Adobe Creative Cloud
** knowledge – Illustrator, Photoshop, In Design
* ** Social Media
** experience - Linked In and You Tube
* ** Sitecore
* * web development familiarity
* SAP/C4

Cis a PLUS
* Mandarin, Spanish, or Portuguese is a PLUS
** Travel:
** Limited to 2-4 trips per year, 3-5 days each supporting trade and sales events).
** Location**:
The position is full time in-office (Johns Creek, GA facility), with flexibility coordinated with and agreed to by the hiring manager.

If you are interested in being a part of a team…