Product Marketing Manager

CINC Systems is the go-to software for community and homeowner association management. At CINC, our mission is to make living and working in a professionally managed community a great experience.

We are the only company in this space that provides integrated, AI-powered, best-in-class solutions to manage communities and their finances while providing unparalleled resident engagement. This combination is fueling our fast growth and strong profitability.

To support this growth, we are seeking a Product Marketing Manager. This role is ideal for a self-starter with a proven ability to develop and deliver on go-to-market (GTM) plans, influence product direction, and create compelling content. You will work cross-functionally with Product, Sales, Customer Success, Demand Generation, and Brand to bring new innovations to market, build pipeline, and grow customer engagement.

Key Responsibilities include but are not limited to:

Go-to-Market

· Develop and refine differentiated messaging and positioning grounded in customer insights and competitive intelligence.

· Lead and execute comprehensive GTM plans for new feature releases and product launches, partnering with Product Management and Sales.

· Develop and deliver impactful Sales Enablement to drive sales results.

· Define and measure success metrics for key marketing and enablement initiatives, and develop recommendations to address gaps and replicate successes.

· Deepen our understanding of market trends, customer segments, and buyer personas through quantitative and qualitative research.

· Contribute to and/or own portions of our competitive analysis and win/loss insights to shape strategy and improve sales outcomes.

Content Development

· Produce and oversee the development of high-impact content that supports the full buyer journey—white papers, case studies, blog posts, emails, webinars, videos, sales collateral, and more.

· Collaborate with Revenue Operations to create drip marketing campaigns to progress opportunities and support the buying and sales process.

· Equip Sales with the content and tools they need to effectively sell.

Voice of Customer

· Establish and manage feedback loops between customers and product teams to influence roadmap priorities and ensure alignment with real-world needs.

· Represent the customer perspective in strategic conversations and contribute to long-term product planning.

Qualifications

· 4–8 years of experience in product marketing or adjacent roles (e.g., consulting, growth marketing, communications, product management) in a B2B SaaS company.

· Proven track record of owning GTM plans and launching products or features in fast-paced environments.

· Ability to translate technical capabilities into compelling, customer-centric narratives.

· Strong cross-functional collaboration skills and the ability to influence without direct authority.

· Excellent communication, writing, and storytelling abilities.

· Highly analytical; comfortable using data to drive decisions and measure outcomes.

· Experience with market intelligence, CRM systems (e.g. Salesforce, Hubspot), and marketing automation tools a plus.

· Bachelor’s or higher level degree strongly preferred.