VP of Consumer Lending; Hybrid

Essential Duties/Responsibilities

• Grows of the consumer loan portfolio and ancillary product sales, continuously seeking innovative solutions to effectively serve more members. Streamlines processes to enhance ease of doing business, leveraging data-driven decision-making to achieve and exceed organizational OKRs.
• Drives innovation and enhancements to Consumer Lending processes to make it easier for members and team members to do business with us.
• Leads large scale initiatives and implementations across the organization while working cross departmentally and maintaining strong relationships.
• Coaches and develops leaders and team members within lending; builds and maintains strong relationships with branch leadership and both internal and external lending partners.
• Develops and implements strategies to align consumer lending objectives with the organization's overall strategic plan; leads execution of business plans; manages third‑party vendor relationships, including oversight of ancillary product sales and market penetration efforts.
• Demonstrates proactive leadership, innovative thinking, and effective management of organizational change, while maintaining prudent risk management practices.
• Promotes member loyalty by driving initiatives that reflect the organization's purpose and values.
• Ensures that operational excellence and continuous improvement are key focuses and are supported throughout the consumer lending network; works to improve the member experience by utilizing qualitative and quantitative data, design thinking, and journey mapping.
• Collaborates with all key stakeholders in the execution of strategic, transactional, and operational activities; drives strategic planning and budgeting processes for consumer lending, loan servicing and loss prevention.
• Collaborates with the SVP of Lending, COO, executive leadership team, direct and indirect reports, peers, and cross‑functional partners to develop and implement comprehensive sales and service strategies. Ensures alignment across departments and maintains consistency in execution, fostering a unified approach that advances organizational objectives while supporting innovation, growth, and a culture of continuous improvement.
• Maintains effective communication and high‑performing, cross‑functional partnerships with senior‑level executives, business lines, and internal members through positive influence.
• Analyzes performance metrics as well as market competition and provides strategic direction to the consumer lending network and GUCU leadership in accomplishing defined objectives.
• Supports and drives change and sales initiatives that encourage the implementation and acceptance of product or service improvements within the lending network.
• Improves service delivery expectations; monitors results, member, and team member feedback to attain objectives for service, profitable growth, efficiency and enhanced member and internal experiences.
• Adheres to all applicable Federal and State laws and regulations governing the Credit Union.
• Promotes and establishes strong, positive, and productive working relationships within the organization through communication and commitment to the company's vision statement, core values, and business principles.

• Excellent verbal and written communicator with strong collaborative and supervisory skills; adept at building relationships and influencing across all organizational levels.
• Must be able to manage a number of priorities simultaneously; establish and meet deadlines; coordinate activities with other departments and perform job with accuracy and attention to detail.
• Demonstrated change agent who inspires strategic transformation and adapts quickly to evolving circumstances.
• Adept at balancing strategic vision with operational execution in fast‑paced, dynamic environments.
• Innovative thinker who consistently delivers member‑centric solutions.
• Ability to create and support engaged team members and grow talent.

This job description is intended to provide a general overview of the essential duties, responsibilities, requirements, and working conditions associated with the…