Sales Representative – Wine and Spirits Job Dudley area,Massachusetts USA,Sales

and the job listing Expires on March 11, 2026

Sales Representative – Wine and Spirits, Imperial Division / Albany, Schenectady, and Saratoga Counties

JOB DESCRIPTION – SALES REPRESENTATIVE

Our Sales Representatives maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication that permits achievement of company and supplier objectives.

RESPONSIBILITIES PLANNING AND PREPARATION

A Sales Representative is required to plan times and activities to ensure achievement of company and supplier, volume, distribution, and merchandising objectives within the assigned territory by:

Calling on accounts daily by following an established and efficient route which ensures assigned accounts are visited and serviced in compliance with company frequency standards; keeping route sheets up to date; and developing positive customer relations with owners, managers, and all other account employees.

Analyzing the total territory and each account to determine the priority selling and merchandising opportunities.

Preparing and presenting professional sales presentations to the retailers that are tailored to current supplier programs and the needs of the customer.

Interacting with ADS, Supplier Representatives, and Promotional Agency Representatives to achieve said objectives.

Preplans are subject to change and review by management for coaching and counseling opportunities.

SELLING

A Sales Representative is required to deliver effective sales presentations that achieve company and supplier objectives as a result of:

Mandatory attendance at Company and/or Supplier sponsored training, i.e., training classes, wine education classes, etc.

Keeping up to date on company and competitive brand pricing, and all other pertinent information which includes knowing the features and benefits of supplier products and programs compared to competition.

Following the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).

Presenting the portfolio and current programs you are responsible for in each account to increase salesperson’s sales and generate maximum revenue and case volume.

Maintaining and effectively using the monthly pitch or program book, tasting notes, sell sheets, and information from suppliers either in print or electronically.

Off Premise:

Obtaining the appropriate off‑premise distribution of supplier brands, types, and sizes as directed by management, by communicating to all owners, managers, clerks, stock persons and anyone concerned with the sale of products. Obtain maximum sell‑through by conducting staff trainings, achieving supplier shelf standards, adjacencies, facings, cold box presence, etc.
Gaining feature price, promotion, and display merchandising support from off‑premise accounts by using sales trends, retailer inventory, and special activities (holidays, advertising, merchandising, displays, seasonal etc.).

On Premise:

Obtaining the appropriate on‑premise distribution of supplier brands, type and sizes as directed by management by communicating to all owners, managers, beverage managers, bartender(s), wait staff, key kitchen personnel and all concerned with the sale of products to maximize business.
Gaining wine list presence, internal servicing skills, execution of wines‑by‑the‑glass and features, conducting wait‑staff trainings, gaining back bar distribution, and proper merchandising of the back bar. Obtain distribution support from on‑premise accounts by using sales trends, retailer inventory and special activities (holidays, advertising, merchandising, displays and seasonal activities, etc.).
Requesting permanent P.O.S. materials for accounts to ensure brand visibility and account dominance (e.g., bar rails, napkin holders, table tents).

SUPPLIER/SUPERVISORY INTERACTION

A Sales Representative is required to be familiar with all suppliers and their brands to ensure positive consumer reaction by:

Working with supplier representatives with 48‑hour notice and/or company managers with 24‑hour notice and booked during business days (Monday‑Friday). These are supplier and/or supervisory…


Increase/decrease your Search Radius (miles)



Job Posting Language