Market Research Analyst; in PA}

Market Research Analyst {Top 5 Employer in PA}

Recruitment began on January 15, 2026

and the job listing Expires on February 15, 2026

Full-Time Job International Business, International Business

Hi there! We’re WebFX, a full-service digital marketing agency based in the US. We’ve been 10x named the Best Place To Work in Pennsylvania, and we’d love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different countries!). While we are growing at a rapid rate, we are committed to growing strategically and sustainably, and that starts with growing our team of the #Best Coworkers – that’s where you come in!

We’re looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Successful FXers in this role have majored in Marketing, Advertising, Business, Journalism, Communications, Information Systems, Statistics, and beyond

GPA above 3.4

• Minimum of 1 year experience in a marketing, Market Research or Business Analyst role
• Outstanding customer service skills, in any industry
• Experience at a marketing/advertising agency
• Demonstrated ability to interpret business analytics
• Strong skills in data analysis
• General knowledge of SEO
• General knowledge of Google Ads and Google Analytics
• General knowledge of HTML

• You have an interest in the web and stay up-to-date on new and developing technologies
• You are a professional, dependable, and independent worker with a strong work ethic
• You’re self-motivated, thrive on challenges, and enjoy getting things done
• You have an eye for detail and dedication to high-quality work
• You have an exceptional level of follow-through
• You are a proactive, creative problem-solver who faces challenges with a can-do mindset
• You possess excellent time/project management skills
• You have solid analytical skills and a knack for making data-driven decisions
• You work with a sense of urgency and can consistently meet deadlines
• You are an outstanding communicator and possess strong interpersonal skills
• You are a lifelong learner who loves to grow and stretch outside of your comfort zone, and are always looking to improve your skills

• Work directly with a portfolio of clients as their direct point of contact at WebFX, educating them through clear communication, and helping them achieve their goals
• Work to maintain our world-class client retention rate by developing and fostering long-lasting client relationships
• Gather and analyze performance data (in Google Analytics and Marketing
  
  Cloud
  
  FX), and prepare monthly digital marketing campaign and ROI reports
• Perform research to ensure client success – think keyword research, competitor analysis, industry trend forecasting, and everything in between
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Optimize client websites for search engines (on-page SEO)
• Create and manage all aspects of SEO and PPC campaigns
• Get your hands dirty and get into the backend of client websites to correct errors and technical issues and implement content
• Direct the design of web pages and other content ensuring all web functionality is operating properly and all content is up-to-date

• 5% managing resources for CRO projects
• 5% analyzing clients’ competitors and making appropriate recommendations
• 10% working in the backend of websites/fixing technical issues/implementing content
• 10% creating reports for client campaigns
• 15% analyzing data and identifying deliverables
• 25% communicating with clients
• 30% executing on SEO and PPC strategies with regular optimizations
• 100% pursuing your own personal best while…