Marketing Manager, Sr

Responsibilities

• Create and manage the implementation of the annual strategic marketing plan for each customer segment within area of responsibility
• Plan and manage the customer segment marketing budget.
• Launch new products, next generation products, and product enhancements, partnering with the Global Marketing Team, as the product changes to meet market needs.
• Executing regional product launch, ensuring global consistency, regionally efficiency, and locally effective.
• Collect secondary market research and provide to SBU, such as sales and market share by market, customer needs by market, product requirements by market.
• Understands what drives market segmentation.
• Contribute local market information based on customer needs/solutions, reimbursement information, competitive activities, market pricing, naming schemes to SBU for creation of business plan, marketing plan, and launch plan.
• Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attend key congresses and meetings, and conduct primary and secondary market research.

• BS degree required, preferably in engineering, marketing, or life sciences. MBA is preferred.
• Product launch experience is required.
• Five + (5) years' marketing experience, preferably at a medical device/optical device company.
• Knowledge and experience in market analysis.
• Excellent oral presentation and written communications skills.
• Good analytical skills and experienced in spreadsheet financial analysis.
• Management skills and proven ability to work cross-functionally.
• Healthcare domain knowledge; healthcare software sales, development and marketing of healthcare information technology

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay