Digital Marketing Specialist

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Dublin, OH, US

5 days ago Requisition

Salary Range: $56,000.00 To $69,000.00 Annually

Location:6165 Emerald Parkway, Dublin OH 43016
This position is 100% on‑site with no options for remote work

ABOUT BMI FEDERAL CREDIT UNION (BMI FCU):
BMI Federal Credit Union is a not‑for‑profit financial cooperative providing banking services to our member‑owners. Our goal is simple – to improve the financial well‑being of our members and our community.

For 16 consecutive years ), BMI FCU has been named a “Best Employer in Ohio” by the Workforce Research Group.

Benefits You’ll Love:

• 401(k) Plan with Company Match
• Paid Time Off & Paid Holidays
• Medical, Dental, and Vision Insurance
• Robust Wellness Program
• Life & Disability Insurance
• Educational Assistance
• Generous Health Reimbursement Arrangement (HRA) Funds
• Employee Assistance Program (EAP)

If you enjoy working for a smaller company and having the ability to positively affect an entire organization, then BMI FCU is the place for you!

POSITION SUMMARY:Responsible for supporting digital marketing efforts by developing and performing marketing communication initiatives with the overall goals of improving brand awareness of BMI FCU. Works with the Marketing team to coordinate, create, and achieve marketing initiatives through social media, web, and email marketing campaigns and content creation for the website, online, and traditional marketing materials. This position will play an integral role in building and engaging the BMI FCU’s member base and is a back‑up to other functions within the Marketing department.

ESSENTIAL JOB FUNCTIONS:

• Utilize all tools to improve online presence such as search engine optimization (SEO) and search engine marketing such as Semrush
• Build and manage BMI FCU’s social media profiles and presence; monitor and engage in relevant social discussions
• Manage technical aspects of key marketing systems such as Google Adwords, Google Analytics, and others used for digital marketing initiatives and to develop, design and execute campaigns; including managing segmentation building journey maps, loading creative, tagging, testing and managing opt outs
• Create, prepare, and distribute content for digital and print collateral material including, but not limited to, letters, forms, announcements, website, award submissions, statements, surveys, product user guides, notifications and updates, press releases, newsletters and blog posts
  • Author and ensure information in all marketing communication channels are approved, accurate, and maintain BMI FCU branding prior to review and submission
• Work from editorial calendar to create daily posts to social media channels; monitor social media mentions, responding when appropriate
  • Perform research to evaluate targets, trends, and effectiveness of marketing strategies; assist with reporting and tracking the analysis of relevant statistics for the marketing plan
• Create and produce wide range of marketing collateral across digital and social media platforms
• Manage content on website and social media platforms
• Improve and perform communications/branding plan to address employee and member communications, business documents branding, advertising and marketing collateral, public relations events, TV/radio broadcasts, and social media marketing content
• Assist with establishing a sustainable and strategic approach to public relations (PR) based on adding value to media outlets
• Assist with planning and developing concepts for promotions by:
  • Contribute to the decisions of mediums used to advertise
  • Develop advertising content and visual materials
  • Ensure all marketing materials are removed after promotional period has ended
• Establish communication and presentations for Preferred Employer Groups (PEGs); advertise events, prepare articles and handouts, and maintain a consistent brand
• Create and assist with researching and writing to press contacts in media outlets; coordinate responses to media inquiries and ensure media contact list is current and accurate
• Assist…