Marketing Operations Manager

Overview

One Identity is a leader in the Identity and Access Management market. We enable our global enterprise customers to achieve their mission and deliver on their promises securely and efficiently. That’s why we offer a comprehensive family of identity and access management (IAM) solutions designed to solve today’s challenges and address tomorrow’s as they arise. We help our customers get identity and access management right.

The Marketing Operations Manager is responsible for building, optimizing, and scaling the systems, processes, and analytics that power marketing performance. This role ensures marketing teams have the tools, data, and insights needed to execute efficiently, measure impact, and drive predictable pipeline and revenue growth. This position partners closely with Marketing, Sales Operations, Revenue Operations, Finance, and IT to align technology, data, and workflows across the go-to-market organization.

Columbus Ohio, or 100% Remote.

• Marketing Technology & Systems
• Own and administer the marketing technology stack (e.g., marketing automation, CRM integrations, ABM platforms, analytics tools).
• Evaluate, implement, and optimize marketing tools to support campaign execution, lead management, and reporting.
• Manage system integrations and data flows between marketing, sales, and finance platforms.
• Ensure platform governance, documentation, and best practices are followed.
• Campaign & Process Optimization
• Design and maintain scalable marketing processes for campaign execution, lead routing, scoring, and lifecycle management.
• Partner with demand generation and field marketing teams to operationalize campaigns and programs.
• Identify bottlenecks and inefficiencies and implement process improvements.
• Build workflows and automation to improve speed, accuracy, and consistency.
• Data, Reporting & Analytics
• Define and maintain marketing KPIs, dashboards, and reporting frameworks.
• Track performance across the funnel (MQL, SQL, pipeline, revenue attribution).
• Provide actionable insights to marketing leadership to support planning and optimization.
• Ensure data quality, hygiene, and compliance across systems.
• Lead Management & Revenue Alignment
• Own lead lifecycle definitions, scoring models, and handoff processes between marketing and sales.
• Partner with Sales Operations/Rev Ops to align on pipeline metrics and attribution models.
• Monitor SLA adherence and continuously improve lead conversion and velocity.
• Budget & Planning Support
• Support marketing budget planning, forecasting, and spend tracking.
• Measure ROI across programs, channels, and campaigns.
• Assist leadership with quarterly and annual planning through data‑driven insights.

• 5+ years of experience in marketing operations, revenue operations, or marketing analytics.
• Hands‑on experience with marketing automation platforms (e.g., Marketo, Hub Spot, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of B2B marketing funnels, attribution, and pipeline metrics.
• Experience managing marketing technology stacks and integrations.
• Advanced skills in reporting, dashboards, and data analysis.
• Strong project management and cross‑functional collaboration skills.

• Experience in enterprise or SaaS environments.
• Familiarity with ABM platforms, intent data, and analytics tools.
• Experience partnering closely with Sales Ops or Revenue Ops.
• Knowledge of privacy, data governance, and compliance best practices.

• Process‑oriented and detail‑driven
• Analytical mindset with business acumen
• Strong communicator and cross‑functional collaborator
• Comfortable operating in fast‑paced, evolving environments
• Ability to translate data into strategic insights

One Identity enables organizations of all sizes to better secure, manage, monitor, protect, and analyze information and infrastructure to help fuel innovation and drive their businesses forward. With team members around the globe, we intend to continue to grow revenues and add value to customers. When you join our team, you will have the opportunity to build and develop products at a scale few others can provide.

Our product portfolio serves a large…